Website Traffic Secrets will show you how to increase leads and sales without spending a lot of money, using evergreen traffic strategies that work regardless of any changes made by Facebook or Google to their algorithms.
Russel Brunson is an entrepreneur best known as the creator of ClickFunnels and author of three New York Times best-selling books: DotCom Secrets, Expert Secrets and Traffic Secrets. Additionally he speaks at conferences worldwide.
1. Optimize Your Title Tag
Title tags are one of the cornerstones of SEO strategy, as it’s what search engine users see when browsing SERPs and therefore has direct bearing on click-through rates and conversion.
Title tags that contain keywords relevant to the content on your page can help your page to rank higher in SERPs. But be wary of keyword stuffing or overusing too many keywords within them – otherwise your rankings could suffer significantly.
According to research by Zyppy, it’s best practice to place your most crucial keywords at the beginning of your title tag, where they’re less likely to be cut off by search engines. Furthermore, including your brand name can boost click-through rates since customers tend to trust brands more.
Make sure your title tags are unique, limited in length and representative of the content on your page. This will enable Google to understand what this page is about as well as its relation to similar ones on your site.
2. Optimize Your Meta Description
An effective meta description is an effective way to attract searchers’ attention and drive clicks. A well-crafted meta description should appeal to searchers’ emotions by stimulating feelings like curiosity, urgency or exclusivity – all qualities which drive clicks.
Not only can an effective meta description include keywords that target customers, but it should also contain an appealing call to action that encourages visitors to take an desired action – for instance Apple’s meta description states clearly that iPad 4 mini can be purchased online or at one of their physical stores today.
Always keep in mind that your meta description must only contain between 155-160 characters, exceeding which could result in it being cut short in search engine results pages (SERPs). Experiment with different variations of meta descriptions to see which one attracts the highest click through rate – known as A/B testing. A free tool such as Semrush makes this task much simpler.
3. Optimize Your Meta Keywords
Optimizing meta keywords to make sure they match up with the content on a page is key to creating an engaging experience for visitors to your website. You can do this by researching real searches that brought people in the past or by using keyword tools or even looking at competitors’ pages for inspiration.
Meta descriptions are HTML tags which provide search engines with an overview of a page, enabling them to better rank it in their results. By including your focus keyword or keyphrase in your meta descriptions, Google can better display them for people searching that term; additionally emotional triggers like curiosity, urgency or exclusivity will increase click-through rates significantly.
4. Optimize Your Content
If you want to attract visitors to your website, engaging content is key. One effective way of doing this is using keywords in your content and optimizing it for search engines – doing this will increase its ranking on search results pages, increasing site visibility.
Content creation should also address your audience’s needs and interests, for instance if they’re into fitness tips you could cover topics such as workout routines and nutrition advice.
Optimize your content further by crafting compelling headlines. According to research, blog posts with engaging headlines generate more clicks because readers initially read them before deciding whether or not they wish to read further. Use tools such as Pomodoro for help writing more engaging headlines.
5. Optimize Your On-Page Content
One of the cornerstones of on-page SEO is optimizing content. This includes titles, meta tags and internal links; however, writing your copy with searchers in mind also forms part of this practice.
Content should be relevant, useful and easy to navigate – use paragraph breaks and bullet points while adding visual aids where applicable.
Optimize your content by studying competitors’ pages. This can help you identify which keywords they’re targeting and how you should target your own pages, as well as any gaps in content you could fill with new, relevant pages.
6. Optimize Your Images
Your website images can have more of an effect than simply aesthetic value; they can also make a big difference for search engine optimization. By choosing appropriate file types, sizes, and alt text for each image you can maximize their effectiveness at driving traffic to your site.
Large image, video, and graphics files can severely restrict a website’s server and cause pages to load slowly. Luckily, there are several easy solutions available to reduce file sizes without sacrificing quality.
Have an XML sitemap, and provide search engines with image data so they can index your pages more effectively and improve image search results. Making one is straightforward, with many free tools available online to create one quickly and efficiently.
7. Optimize Your Social Media Profiles
Social media platforms provide one of the best means for bringing traffic to your website, acting like global megaphones that allow you to reach an expansive audience. But to utilize them effectively and increase website traffic. Here we offer some advice for optimizing social media profiles that increase website visits.
Russell Brunson is an entrepreneur and New York Times Bestselling Author of DotCom Secrets and Expert Secrets, as well as co-founder of ClickFunnels, a sales funnel software used by over one million entrepreneurs to generate billions in revenue. In Traffic Secrets, Russell shares evergreen strategies for growing traffic and filling sales funnels with dream customers; his methods have enabled his businesses to become multi-million dollar enterprises – making him an authority on assisting others achieve their goals through business expansion.
8. Optimize Your Blog Posts
Keyword research is an integral component of SEO strategies; however, bloggers should take time to optimize their blog posts as this can help rank higher in search engines and drive more traffic to their sites.
Optimizing a blog post begins by selecting a focus keyword and including it in your title tag, meta description and body of content. Next use your keyword in an introductory paragraph as well as within one or two of the first 100 words of the post itself if possible; additionally include it as subheadings (H2) when possible.
Digital marketers need to constantly seek ways to drive more visitors to their websites. This involves testing various forms of content – such as lists posts, life lessons, roundups and pillar pages – in order to attract the greatest amount of traffic possible. Tools like Page Optimizer Pro allow digital marketers to analyze their own work and discover where improvements could be made.
9. Optimize Your Video Content
Video can be an extremely effective tool to drive traffic and engage your target audience, yet optimizing them for SEO can be challenging. To optimize for search engines, make sure the titles match keywords as well as including appropriate text in your videos’ descriptions and titles.
Consider hosting your videos on your own server rather than using a third-party streaming service to reduce loading times and improve performance. Furthermore, including transcripts in your videos is ideal as this will improve accessibility as well as allow search engines better interpret them.
To gain more knowledge on optimizing video content for SEO, check out Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels With Dream Customers by Russell Brunson. This book covers evergreen traffic strategies applicable to any business; unlike many marketing books, this one provides step-by-step instructions on driving more visitors to your website.
10. Optimize Your Social Media Posts
Traffic is essential in online marketing; without it, leads and sales won’t come. That is why it is crucial that businesses understand how to optimize their social media posts for maximum exposure and results.
Russell Brunson discusses how to increase traffic using various strategies at Funnel Hacking Live event, such as carousel posts, optimizing captions for SEO purposes and developing content relevant to your audience.
He then elaborates on the importance of cultivating your dream customer and crafting irresistible offers, before explaining his content multiplier formula (which enabled him to produce 4 months’ worth of content in just 3 days!). This incredible strategy can help increase traffic and sales! Discover more here.