11 Best Email Marketing Software and Systems

Picking the ideal e-mail advertising and marketing software program is important for any type of service. The best e-mail marketing software program should have features that are tailored to your business needs and also objectives. It must be able to send out targeted, personalized emails at the right time, track essential metrics such as open prices and click-throughs, incorporate with various other systems such as web analytics or CRM platforms, and provide reporting capabilities.


Aweber is an e-mail service that aids businesses create and send out sensational emails to their clients s well as expand their companies.


GetResponse is an all-in-one online marketing system to help organizations take care of and also produce email projects, touchdown pages, webinars, and also more.


ActiveCampaign is an email system that aids services of any size to manage their email, advertising automation, as well as sales CRM.

Constant Contact

ConstantContact is an all-in-one marketing platform that helps small companies expand their existence and involvement with consumers.


IContact is a cloud-based email marketing and automation platform that helps businesses create and manage their customer relationships.

Disclaimer: This post contains references to products where I received commissions for purchases made through links. This is to help support my blog and does not have any impact on my recommendations.

1. Aweber

Grow, sell, and engage with your audience

AWeber is a popular choice when opting for a nice digital marketing service. Being in the run since 1998, AWeber is equipped with superior ways to keep the customers engaged and boost e-marketing.

In the review below, we’ll have a keen look at its pros, cons, payment plans, amazing features and much more.

Overall Rating: 4.3 / 5


AWeber offers the following payment plans:

  • Starts with $19 per month that can serve up to 500 subscribers.
  • 501 – 2,500 contacts: $29/month
  • 2,501 – 5,000 contacts: $49/month
  • 5,001 – 10,000 contacts: $69/month
  • 10,001 – 25,000 contacts: $149/month

If your number of subscribers exceed 25000, then you will have to contact the customer care team at AWeber for assistance.

Besides, providing email auto-responding services at a cheaper rate, AWeber also provides generous discounts on prepayments.

You can avail a 14% discount on a quarterly payment; a 15% discount is available for an annual payment. Apart from this, AWeber also supports non-profit organizations and young students and offers them a further concession.

In addition to all this, for AWeber subscription, no setup fee is charged. You can order your free 30 day trial period and can instantly get access to your campaign.

The free trial gives you access over all the amazing features offered by AWeber, unlike some other competing services.

Moreover, you can change your doesn’t bind you to any long term contracts and you can change or quit your plan anytime.

Key Features

Given below is an overview of the key features of AWeber:

  • A vast variety of templates.
  • Auto Responders.
  • Import an email’s data through CSV or an external application.
  • Regular Email Analytics.
  • Split Testing Functionality.
  • Secure and Customised Surveys.
  • Huge Stock image Library.
  • High volume email sending.
  • Interaction Tracking.
  • Website Visitor Tracking.
  • Third-party app integrated marketing.
  • Email Marketing Training.
  • Landing webpages easy and simple to customise.
  • Amazing email and live chat support option.

Marketing Automation

Marketing Automation feature is offered by almost all of the top-notch email auto-responding services available in the market.

AWeber’s automation tools are easy to use and are really helpful in organising lists of subscribers. You can easily manage the subscriber’s data with the rules you create.

AWeber works with a tag-based system hence subscribers can be segmented, allowing you to manage subscribers easily.

Although AWeber’s automation tools are easy to use, they lack a lot of advanced features like sophisticated automation and design testing etc.

Since AWeber is a little expensive when compared to its competitors, users expect better and more sophisticated features that would help them with managing their emails with lesser efforts.

Report and Email Statistics

Almost all of the email auto-responding services in market feature statistical report but, only a few reports up to the standard expected and AWeber is one of the few.

With AWeber, you can track your sent emails. You can get the names of openers, link clickers, notification about website visits, spamming, forwarding, purchases, unsubscriptions, e-commerce tracking info and much more.

Moreover, you also receive a detailed overall report guiding you on overtime clicking, subscriber growth, sales report and much more.

On the downside, the service is not integrated with Google analytics and hence, can result in not a very deep insight into your website’s performance.


AWeber has an impressive range of e-newsletter templates available; there are over 700 in stock, one of the largest collections.

AWeber’s good selection of templates can be used to create a successful and visually attractive campaign. Premade templates are available that can be edited and customised according to need, but there is, of course, an option for designing your own templates.

Furthermore, the videos available by AWeber are an excellent guide to craft a professional looking logo, effortlessly.

In addition to this, there is a huge library of images available that can be of great help. Unlike most of its competitors, AWeber provides you with unlimited storage space that can be used to store images and data.

Though the template range is very vast, the quality seems to be compromised. With time, the templates get outdated and there is no significant updating by AWeber.

Although you have the option to create from scratch, predesignated templates are of great help when considering time.

Auto Responders

Auto Responding is a very important aspect of digital marketing. Briefly, they are the emails that are automatically triggered with user’s actions or by time. For a growing business, it is an essential component.

AWeber has been in one of the very first autoresponder inventors – back in 1998. With decades passing, they have made advancements but, I am very unsure to credit them as the best one.

The auto responding feature is basic and simple to handle. After a subscriber signs up, a welcome email is automatically sent. You can adjust the feature to send out social media promotion emails, promo codes etc.

You can create your own, personalised messages easily with the drag and drop tool. Auto responding is a breeze with AWeber.

But, if you want to take the use of autoresponders to an advanced level, then this is certainly not the best option. In that case, you can look for GetResponse, it is capable of reaching out to the goals of your subscribers and help them in reaching out for their interests.

Split Testing Functionality

Split testing, also commonly referred to as A/B testing is a method of testing versions of a website to choose the best one. In the world of digital marketing, several versions of your website are sent to different subscribers and the activity is recorded.

The best one is then chosen out of all the versions, according to their performance rate. The best one is then sent to the rest of your contact list.

Unlike other digital marketing services, with AWeber, you don’t require a third-party application to handle split testing for you.

AWeber automatically carries out split testing and ensures that the best version is presented to your subscribers.


AWeber is a great digital marketing service and is equipped with all the basics you need for a small business to flourish. It encourages beginners with their excellent customer care service, who are ready to help their customers 24/7.

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2. GetResponse

Get Leads... Get Sales... Get Growing!

GetResponse was founded back in 1997, as an email marketing platform for helping entrepreneurs and marketers. Over the many great years that the company has seen, they’ve evolved from being a traditional email marketing provider to an all-in-one marketing platform. The services that GetResponse offers now include landing pages, marketing automation, analytical tools and some CRM facilities as well. With this diverse set of services that they offer, there’s no surprise in the fact that they have a large customer base of around 350,000 people. Overall Rating: 4/5


GetResponse has divided their pricing into four different plans:

  • Basic – this plan starts at $15 per month and includes features like email marketing, unlimited landing pages and many more. Through the basic plan you can send unlimited emails to a maximum of 1000 subscribers.
  • Plus – starting at $49 per month, this plan contains all the features from basic and some more, like simple CRM, webinars, automation builder and several others.
  • Professional – this package starts at $99 per month, with all the features in Plus and many others like paid webinars, unlimited automation builder, unlimited sales funnels etc.
  • Enterprise – the most premium package, comes at a price of $1,199 per month. This package consists of all the features that the previous packages had and many additions like a dedicated IP address, email campaign consultation, account manager and many more features.

The base number of subscribers for all the packages is 1000. The company offers you 6 different subscriber sizes, 1000, 2500, 5000, 25000, 50000 and 100000. The price of each package varies accordingly with the amount of subscribers you’re choosing. 18% and 30% discounts are available, respectively, if you choose to pay upfront for a year or two years. Along with a free 30-day trial period for all the plans.

Key Features

Comparing it to other email marketing platforms, GetResponse has an array of features and services that makes it stand out and stand better than its competitors. One major reason for this is the fact that it isn’t just an email marketing platform anymore. As mentioned above, it has evolved into a complete, extensive, marketing service provider. Some of GetResponse’s key features include:

  • A highly responsive emailing design
  • Ability to conduct free and paid webinars with an audience of up to 500 people
  • A wide variety of high-quality tools for analytics and statistics
  • Attractive newsletter templates
  • User-friendly landing page creator
  • CRM tools and functionalities

Responsive Email Designs

GetResponse was one of the first if not the first of its competitors to come up with the responsive email design functionality. This feature basically changes your newsletter template in accordance with whichever type of device you’re accessing it from. For example, if you’re a mobile user, the layout and the fonts will automatically become optimized for the device you’re reading the newsletter from. Most of the other competitors are up to speed with this feature now, but there’s still some difference between GetResponse’s functionality compared to them. In order to access the feature, all you need to do is simply click on the ‘mobile preview’ button which will immediately give you a display of how your newsletter will look like, on a phone. Furthermore, you can also just flip your phone and it’ll show the newsletters in a landscape mode with an entirely different layout. There are however, some problems related to this feature where users are getting a non-responsive version or the thumbnails are not being presented clearly, and the company is working to fix this problem.


The term autoresponders refers to the e-newsletters that are automatically sent out at predetermined intervals. Autoresponders are a key feature for GetResponse because they offer two different functionalities for them. Messages can either be time-based or action-based. If someone signs up for your newsletter, the get an automatic welcome email and then a week later, they might get an email related to discounts or any other news, that’s an example of time-based messages. Action-based messages are focused on your actions like clicks, completed transactions, birthdays etc., and will only be sent out if you perform a particular action.


GetResponse offers great tools and functions for analytics. Other than the basics like, click-through rates, unsubscribe rates or open rates, there are some advanced features too that are being offered. One of these features include ‘one-click segmentation’ which points out the people who didn’t open your newsletter so that you can send them a different one, the next time. Another analytical feature is ‘metrics over time’, where you can get to know when exactly do your subscribers respond to your emails.

E-newsletter Templates

Getresponse offers you over 200 templates to choose from based on your taste and liking. The layout for choosing a template is pretty straightforward with categorical divisions and an easy to edit design. You can change the fonts, colors, layouts and the images to your preference or you can just design your personal HTML email template and import its code. Aesthetically, the template range falls a little short compared to its competitors like Campaign Monitor. But you can always use a third party app or design your own template and import it, without any problems.

Landing Page Creator

Landing pages help in creating far more leads compared to the generic automatic website direction. Luckily GetResponse offers an amazing, mobile-friendly, landing page creator for its users which they can use to create attractive squeeze pages and to test out and compare the conversion rates of all the designed pages to choose the best one. Most of the competitors like Campaign Monitor and Aweber, still make use of third party landing page creators. Mailchimp recently launched their landing page creation functionality but it’s still not as good as GetResponse.


All in all, GetResponse is probably the most extensive and sophisticated software out there which offers an all-round service for all your marketing, email and customer management needs. It provides great features at a very reasonable price, with a lot of interesting products and timely advancements, that surely keep its customers happy.

3. ActiveCampaign

Grow your business with customer experience automation

ActiveCampaign is a powerful all-in-one marketing automation platform designed to help businesses of all sizes grow and engage with their customers. It offers a suite of tools and features that enable users to create, manage and automate a wide range of marketing tasks, including email marketing, sales automation, customer service, and more. With ActiveCampaign, businesses can save time and streamline their marketing processes, allowing them to focus on other critical aspects of their operations.

ActiveCampaign Description

ActiveCampaign is a cloud-based marketing automation software that enables businesses to streamline their marketing processes, automate routine tasks, and engage with customers more effectively. It provides a comprehensive suite of tools and features that help businesses build and manage their customer relationships, including email marketing, sales automation, customer service, and more. With ActiveCampaign, businesses can create targeted and personalized campaigns, automate workflows, and manage customer interactions all in one place.

How ActiveCampaign Works

ActiveCampaign works by integrating a wide range of marketing tools and features into a single platform, making it easy for businesses to manage their marketing processes from one central location. The platform enables businesses to automate routine tasks, such as email campaigns and follow-up sequences, freeing up time for more important tasks. With ActiveCampaign, businesses can also track and analyze customer interactions and behavior, allowing them to make data-driven decisions about their marketing strategies.

Features of ActiveCampaign

Here are some of the key features of ActiveCampaign that make it a powerful marketing automation platform:

Email Marketing

ActiveCampaign offers a powerful email marketing platform that enables businesses to create, manage and automate email campaigns. With drag and drop email builders, businesses can easily create beautiful, professional-looking emails in minutes. The platform also offers a wide range of templates and design options, allowing businesses to choose the best look and feel for their brand.

Sales Automation

ActiveCampaign’s sales automation tools allow businesses to streamline their sales processes, automate routine tasks, and close more deals. With sales automation, businesses can create targeted and personalized campaigns, follow-up with leads and prospects, and manage customer interactions all in one place.

Customer Service

ActiveCampaign’s customer service tools enable businesses to provide exceptional customer support and service. The platform integrates with popular customer service tools like Zendesk, Freshdesk, and others, making it easy for businesses to manage customer interactions and provide support.


ActiveCampaign’s e-commerce tools help businesses to grow and optimize their online stores. With integration for popular e-commerce platforms like Shopify, WooCommerce, and others, businesses can automate routine tasks, personalize shopping experiences, and optimize their online stores for growth.

Marketing Automation

ActiveCampaign’s marketing automation tools enable businesses to create and automate workflows, making it easy to automate routine tasks and manage customer interactions. With marketing automation, businesses can save time and focus on more important tasks, while still delivering personalized experiences to their customers.


In conclusion, ActiveCampaign is a powerful marketing automation platform that offers a suite of tools and features to help businesses grow and engage with their customers. With email marketing, sales automation, customer service, and e-commerce tools, businesses can streamline their marketing processes, automate routine tasks, and focus on other critical aspects of their operations. Whether you’re a small business just starting out or an established enterprise, ActiveCampaign has the tools and features you need to succeed.

ActiveCampaign FAQs

Introduction to ActiveCampaign

What is ActiveCampaign?

ActiveCampaign is an all-in-one marketing automation and customer relationship management (CRM) platform designed to help businesses of all sizes grow their customer base and increase revenue. With features like email marketing, automation, lead generation, sales, and customer management, ActiveCampaign helps businesses streamline their marketing and sales efforts.

Who is ActiveCampaign for?

ActiveCampaign is for businesses of all sizes looking to improve their marketing and sales efforts. Whether you’re a small business owner, freelancer, or part of a large enterprise, ActiveCampaign has features and integrations to meet your needs.

ActiveCampaign Pricing

How much does ActiveCampaign cost?

ActiveCampaign offers several pricing plans, starting at $9 per month for the Lite plan, $49 per month for the Plus plan, and $129 per month for the Professional plan. Higher-level plans include more features and integrations. You can choose the plan that best fits your business needs and budget.

Is there a free trial for ActiveCampaign?

Yes, ActiveCampaign offers a 14-day free trial for all its plans. You can sign up for the trial to test the platform and see if it’s the right fit for your business before committing to a paid plan.

Pros and Cons of ActiveCampaign


User-friendly interface: ActiveCampaign has a user-friendly interface that makes it easy for even non-technical users to create and manage marketing and sales campaigns.

Integrations: ActiveCampaign integrates with a wide range of popular apps and services, including e-commerce platforms, payment gateways, and social media tools.

Automation: ActiveCampaign’s automation features allow businesses to automate repetitive tasks, freeing up time for more important tasks.

Lead generation: ActiveCampaign’s lead generation features help businesses find and nurture leads, improving their chances of conversion.

Customer management: ActiveCampaign’s customer management features allow businesses to keep track of customer interactions and interactions, making it easier to provide excellent customer service.


Steep learning curve: While ActiveCampaign is user-friendly, some users may find it challenging to learn all the features and functions, especially if they are new to marketing automation.

Limited reporting and analytics: Some users may find the reporting and analytics capabilities limited compared to other marketing automation platforms.

Expensive: While ActiveCampaign’s pricing plans are competitive, some users may find the costs to be steep, especially for the higher-level plans.


ActiveCampaign is a powerful marketing automation and CRM platform that can help businesses of all sizes grow their customer base and increase revenue. With user-friendly features and integrations, businesses can streamline their marketing and sales efforts, improve lead generation, and provide excellent customer service. While ActiveCampaign has some limitations, including a steep learning curve and limited reporting and analytics capabilities, it is a solid option for businesses looking for a comprehensive marketing automation solution.

ActiveCampaign offers several pricing plans, including:

Lite: $9/month

  • Email Marketing
  • Marketing Automation
  • CRM
  • Sales Automation
  • Messaging
  • E-Commerce

Plus: $49/month

  • All Lite features
  • SMS Marketing
  • Facebook Custom Audiences
  • Predictive Sending
  • Custom User Fields
  • Advanced Reporting

Professional: $129/month

  • All Plus features
  • Multiple Brands
  • Advanced Integrations
  • Lead & Contact Scoring
  • Site Messaging
  • Salesforce Integration

Enterprise: Custom pricing

  • All Professional features
  • High Volume Sending
  • Custom Technical Support
  • Custom Solutions & Onboarding
  • Dedicated Infrastructure

Please note that the pricing information is subject to change and may vary depending on the specific needs and requirements of the customer. It’s best to visit the ActiveCampaign website for the most up-to-date pricing information.

Best ActiveCampaign Alternatives in 2023

ActiveCampaign is a popular marketing automation tool that offers a range of features, including email marketing, CRM, and e-commerce automation. However, it may not be the right solution for everyone, especially as businesses grow and their needs become more complex. In this article, we’ll take a look at some of the best alternatives to ActiveCampaign on the market today.


Hubspot is a comprehensive inbound marketing and sales platform that offers a range of tools to help businesses attract, engage, and delight customers. It’s an excellent alternative to ActiveCampaign for businesses that are looking for a more comprehensive marketing solution. Hubspot’s features include email marketing, CRM, lead management, and analytics, making it a great choice for businesses looking for a single platform to manage all their marketing efforts.


Drip is a powerful e-commerce marketing automation platform that offers a range of features to help businesses increase sales and revenue. Drip’s features include email marketing, automation, and personalization, making it an excellent choice for businesses that are looking for a solution that’s focused on e-commerce. With Drip, you can segment your audience, personalize your emails, and automate your marketing to help drive sales.


Infusionsoft is a powerful marketing automation and CRM platform that’s designed specifically for small businesses. It offers a range of features to help businesses manage their sales, marketing, and customer relationships in one place. Infusionsoft’s features include email marketing, automation, lead management, and e-commerce integration, making it a great choice for small businesses that are looking for a solution that’s easy to use and manage.


ConvertFlow is a conversion optimization platform that offers a range of tools to help businesses increase conversions and sales. It’s an excellent alternative to ActiveCampaign for businesses that are looking for a solution that’s focused on conversion optimization. ConvertFlow’s features include A/B testing, lead generation, and personalization, making it a great choice for businesses that are looking for a solution that’s easy to use and manage.


In conclusion, there are many alternatives to ActiveCampaign on the market today. Each of the solutions mentioned above offers a range of features and is designed to help businesses with their marketing efforts. Whether you’re looking for a comprehensive inbound marketing solution, an e-commerce marketing automation platform, or a conversion optimization platform, there’s sure to be an alternative to ActiveCampaign that’s right for you. Take the time to evaluate your needs and choose the solution that best fits your business.

4. ConstantContact

Deliver Stunning Emails and A Whole Lot More

In the following review, we will look at the amazing features of one of the finest and oldest email marketing services, Constant Contact. The review below will give you insights into the capabilities and weaknesses of this service, along with its diverse pricing structure, awesome features, a vast range of templates and much more. So, let’s get started. Overall Rating: 4.3 / 5

Constant Contact Pricing

The price listed below is for the two plans that Constant Contact offers:

Email Plan – Starts at $20 per month

  • The minimum fee is $20 per month, with which you are allowed to accommodate upto 500 contacts.
  • 501 – 2,500 contacts: $45/month
  • 2,501 – 5,000 contacts: $65/month
  • 5,001 – 10,000 contacts: $95/month
  • 10,001 – 15,000 contacts: $195/month
  • 15,001 – 25,000 contacts: $225/month
  • 25,001 – 30,000 contacts: $295/month
  • 30,001 – 35,000 contacts: $315/month
  • 35,001 – 50,000 contacts: $335/month

Email Plus Plan- Starts at $45 per month

  • The minimum fee is $45 per month, with which you are allowed to accommodate up to 500 contacts.
  • 501 – 2,500 contacts: $70/month
  • 2,501 – 5,000 contacts: $95/month
  • 5,001 – 10,000 contacts: $125/month
  • 10,001 – 15,000 contacts: $195/month
  • 15,001 – 25,000 contacts: $225/month
  • 25,001 – 30,000 contacts: $295/month
  • 30,001 – 35,000 contacts: $315/month
  • 35,001 – 50,000 contacts: $335/month

If your contacts exceed 50,000 then you will need to ring up the Constant Contact sales team for assistance. The Constant Contact team also offers a discount if your subscription is prepaid. For 6 months or an annual prepayment, you can get a 15% discount on your billing. Constant Contact offers generous discounts to non-profit organizations on their prepaid bills, who can save up to 30%. Besides, this awesome pricing and generous discount offers, the 60 day trial period is a striking feature for all the potential users. Unlike most competitors in the market, Constant Contact offers a double-length trial period, so you are satisfied with the functionality of the software.

Key Features Of Constant Contact

Constant Contact is capable of the following:

  • Import and maintain subscriber’s data.
  • High Volume distinctive, personalised email sending.
  • Automated Email Responses.
  • Multi-User Account.
  • Secure and personalised survey invites.
  • Comprehensive Template management.
  • Lead retrieval and generation.
  • Event Website Creation.
  • Contact list Management.
  • Excellent email tracking and processing time.
  • Social media integrations.
  • Event Attendee engagements.
  • E-commerce email marketing.

Marketing Automation

Marketing automation is an amazing feature that is offered by a great deal of email marketing softwares. You can avail this service from Constant Contact as well. With Constant Contact, you can set up customized welcome emails, auto-responding messages, birthday anniversary wish emails to be automatically sent to your contacts. In addition to this, the software sends secure and customized surveys to your contact list, that aids the user in engaging their customers. The software is equipped with all the necessary, advanced marketing tools that will aid you in growing your contact list. You can create new web pages, simple online surveys or manage events with custom invites, registration, online payment etc. On the downside, the automation is limited to only basic autoresponders. You can find the same automation levels with cheaper services like MailerLite and SendinBlue.

E-Commerce Integration

This amazing feature offers e-commerce capabilities that assist the user to turn their website into an online store. The awesome e-commerce tools can help you in converting leads into loyal customers. Constant Contact uses a tag-based system to segment subscribers. The automated responses help you in keeping your customers engaged and segmented. With this amazing service, you can import contacts via a CSV or some other external application. Despite this amazing tagging feature, you are not able to add contacts into your automation, which is a serious drawback.

Email Statistics

Like most of its competitors, Constant Contact offers detailed reports about email clicks, unsubscription, open, forward, spam and much more. The ‘Report’ tab on the dashboard, displays these reports graphically. This really benefits in planning your next steps wisely. With Constant Contact, you have the capability to compare one of your created events with the one you have executed already, and were done using the same application. The Refresh button helps you to get 100% original and updated results. Moreover, the statistics can be customised and exported, according to need and desire. Considering it a con, the application fails to deliver a more comprehensive and detailed report with deeper insights into your campaign, like other applications available in the market offers.


Constant Contact has a wide range of decent templates that can be used to make your work more appreciable, effortlessly. Within a span of few minutes, you can craft a professional-looking email, using the easy-to-use templates. In addition to all this, Constant Contact also has predesignated templates for marketing emails that can be easily edited and customised according to the users need. The huge library of stock images can be helpful during the website creation or making your emails more colourful and distinctive. Moreover, Constant Contact’s guide videos can be really helpful in creating a colourful, exclusive and appealing logo. Although Constant Contact aids you in creating a logo, the predesignated templates are outdated. With time, they become out of context and expire, and so they require regular updating. But, Constant Contact hasn’t been really addressing this issue and so has a limited template option compared to other similar email marketing services.

Split Testing

A/B Testing or more commonly known as Split Testing is a way of maintaining the quality of your website and its components. It involves sending different variations of a component like e-newsletters to a number of your contacts, monitoring their performance and hence, selecting the best with reference to their performance rate. Most E-commerce websites like Constant Contact are capable of doing this automatically and thus roll out the best version to the rest of your contact lists.


Constant Contact is one of the finest email autoresponder available in the market. The E-commerce integration makes it a very suitable website for all sorts of online business.

5. IContact

Easy email marketing software for small business

In this review, we will be having a close look at the iContact email and autoresponder service. Since its founding in 2003, iContact has made its mark in the market and has emerged as one of the most acknowledged and relied upon service providers in the market.

We will discuss the pros and cons of the service along with its pricing and features.

Our Overall Rating: 4.0 / 5

iContact Pricing

Here’s how the pricing for iContact goes:

  • 500 subscribers: $14/month.
  • 2500 subscribers: $32/month.
  • 5000 subscribers: $52/month.
  • 1000 subscribers: $79/month.
  • 15,000 – 1 million subscribers (High Volume): Contact Sales for a quote.
  • No setup fee.
  • Free demo and trial available.

The pricing of this service is affordable and will open up a bunch of amazing features. Moreover, it will also offer Gmail, Outlook and Salesforce integration. Hence, it’s a much recommended service.

Key Features Of iContact

Here are a few mentionable features provided by iContact:

  • It offers a simple and easy to understand email campaign creation feature.
  • One can easily make lists and emails.
  • It is an easy to use service especially in case one has to repeat a certain format or content multiple times.
  • Offers the freedom to import professional email templates.
  • Amazing and affordable plans despite commendable services.
  • Professional advisors can help customers create custom marketing plans that are tailored to suit their needs in the best manner possible.
  • Customers can easily try out the services because iContact offers a 30-day free trial.
  • The drag and drop feature makes designing very easy and efficient.
  • The service is extremely easy and simple to use. It is best for beginners lacking any technical knowledge or experience.
  • Customers can make use of multi-user access.
  • Performance analytics and reports are a great medium for one to keep an eye on his business’s performance.

Drag And Drop Feature

One of the most commendable features of iContact is the fact that it allows the drag and drop option for email template creation. Email templates are one of the most time taking and tedious tasks involved in email and auto responding services.

This is made extremely quick and easy through the drag and drop option. The user can simply pick the items and drop them. Thus the email template can be created in no time.

Basic themes and templates are also available in case a businessowners feels they are more relevant. The message coder feature takes care of the HTML conversion of the email and the email delivery is also ensured via a number of measures.

Analytics And Segmentation

In order to keep an eye on the email campaign and assess the performance, analytics and statistical reports are generated which display everything from the number of clicks to the number of subscribers.

Email segmentation is another amazing feature offered by iContact through which the businessowners can create a number of variations of the same message.

These variations differ because they are custom made according to the targeted demographic. The iContact software assesses the customer’s likes and dislikes and this feature helps business owners generate an email message that is more than likely going to attract a particular group of people.

Easy To Manage Contact Lists

Contact List management is also automated via iContact. The customers are given four options to add new contacts in their email lists. The email addresses of the new contacts can be added via copying them and pasting them into the text block, a CSV or XLS/XLSX file can be uploaded, online signup groups can be used and the email addresses can also be added manually.

The customers and users are free to use any medium they like.

Autoresponder feature of iContact also takes away a lot of work because it helps people set up marketing and email plans based on user actions. This means that as soon as the user performs a certain action, for instance likes a post, an email with a thank you message or a coupon code is automatically sent to him.

Ease And Convenience Of Use

iContact is the perfect tool for business owners who have no experience in email marketing. The process of setting up the account is very simple and only requires a few fields of important information.

A dashboard is also provided that can help one keep an eye on the recent statistics, contact lists and other necessary information. The accounts performance along with a link to the latest iContact blogs is also provided here at the dashboard.

The user can browse through the account via tabs present on top of the screen. All of these features make it extremely easy to understand and even more simple to use.

Other than this, nearly eighteen add on and integrations are also available. Business owners can integrate their social media platforms and can also use iContact for salesforce, eCommerce and even Drupal.

Customer Service

iContact has to be commended and appreciated for their spectacular customer service. The customer service team is extremely vigilant as well as helpful. In most cases, queries are answered within an hour and more often than not, the response is in the form of a call.

In case of more complex issues, customers are immediately connected to a customer service representative which can then look into the problem and provide a comprehensive solution.

Even the representatives over the phone call are extremely polite and professional. The customer service has to be given five stars for the speed and dedication as well.

On top of everything, customers are given multiple channels such as live support, online help, video tutorials, iContact blogs, webinars, comprehensive guides as well as advisory services.


Security is one of the main concerns of most of the people especially when it comes to email list management. iContact has privacy policies that are in accordance with the TRUSTe standards.

The customer data is also protected by a firewall and 128 bit SSL encryption as well. The anti spam policy is also implied.

Even the customers registering for a free trial only have to agree to the company’s End User Agreement which includes the anti spam policy.

It is recommended for the customers to go through the iContact definition of spam prior to agreeing to the company policy.


All in all, iContact is an amazing email and autoresponder service. It is easy to use and is a perfect option for people who are new to this service or have no background or technical knowledge about email marketing.

6. CampaignMonitor

Drive results with unforgettable email marketing

In today’s review, we will be discussing Campaign Monitor. We will have a look at the features of the service provider, its pricing and the facilities that the customers are entitled to upon subscribing to Campaign Monitor. This review will encompass the features and characteristics of Campaign Monitor along with its packages and their prices.

Our Overall Rating: 4.4/5


The basic plan for CampaignMonitor starts at $9 per month. However, there are two other plans i.e. Unlimited and Premier which are priced at $29 and $149 per month respectively. The main difference between these plans is based on the level of customer support and the threshold of emails that can be sent.

Key Features Of Campaign Monitor

Here is a list of some key features of Campaign Monitor:

  • Customers can avail a free trial prior to subscribing to the services to get an idea about the extent and quality of services offered.
  • The user interface of Campaign Monitor is very intuitive and easy to adapt to.
  • It is very simple to use and even beginners and newbies with no experience with such services can use it with ease and convenience.
  • It is a powerful email building tool.
  • Three plans i.e. Basic, Unlimited and Premier to choose from.
  • The basic plan is only priced at $9 per month.
  • The auto responders of Campaign Monitor are very powerful and helpful.
  • It is a perfect basic tool for small businesses that are new to the use of email marketing tools.
  • A professionally designed library of templates is also available for the business owners to use for building emails.
  • Business owners can also connect their stores with the CampaignMonitor accounts to keep an eye on their revenues, orders and customer messages etc.

Aesthetic Template Library

Campaign Monitor stands out from the rest of the service providers because of a commendable template library. The template library includes nearly 50 templates,which may not seem like a huge number of templates. However, the templates so attractive and aesthetic that they can lead to an amazing email campaign. The templates are highly professional and are compatible with both the desktops as well as websites. They are robust and efficient as well. Thus, the business owners are provided with a number of ways and opportunities in which they can utilize the templates.

Drag And Drop Technique

Another amazing aspect about these templates at CampaignMonitor is the fact that they are very easy to use. The business owners simply need to drag and drop the contents they want to include in the email. Whether it is content or even pictures and images, everything can be set in place simply by picking it up and dropping it at the desired place on the template. This is especially convenient for business owners who are in search of simplicity and ease of use. They require no prior knowledge of coding and template organization. And thus can adapt to the use of templates easily.

Data Import And Export

The means of importing and exporting data while using email campaign and marketing service providers can be very tiring and tedious. However, this is not the case when the business owners are using Campaign Monitor. All database formats such as XLSX, CSC, TXT, vCard and compressed file formats are supported. Other than these formats, the users can also simply copy their data and paste them straight into Campaign Monitor.


At times, there are certain emails or contents that business owners want to send to a specific number or group of clients only. WHen managed manually it can take a lot of time. However, since Campaign Monitor provides the facility of segmentation, this becomes easy and very quick. The business owners can make separate lists or groups of these customers and choose to send the mails to only them.


Campaign Monitor provides the users with the facility of auto responders and email automation. The business owners can make a mail and that will be sent to anyone who joins the subscription list. The business owners simply need to set up the email and arrange its contents. The rest will be taken care of Campaign Monitor itself. The automated emails will be sent as soon as the new subscribers are added to the mailing list. Other than this plain form of automation, Campaign Monitor also allows the users to opt for marketing automation. In this case, the emails are sent out in response to certain actions. For instance, the customers can be mailed when they click on certain links or add certain products to the cart etc. This is a great way of establishing a customized and personal relationship with the clients.

Sign Up Forms

Campaign Monitor has a range of sign up forms that are already available and the customers simply have to enable them to implement them. The business owners can also create embedded forms and lightboxes. These forms are already made and are available so the users do not have to worry about any type of coding. They can make any desired changes to the form at the cost of a few clicks and implement them as desired.

User Friendly Interface

There are many email campaign and auto responding service providers but one thing that makes them hard to use and adapt to is the fact that their interfaces are too complex. This is very tiresome for the business owners. However, this is most certainly not the case with Campaign Monitor. The interface is extremely simple and clutter free. All the things and options that are frequently required are mentioned up front and the features and forms are easy to incorporate as well. This makes it very easy to use. The intuitive and easily adaptable interface of Campaign Monitor makes it highly recommended for people who are not tech savvy and are looking for an easy way of handling email marketing and campaigns.

Analytics and Stats

Campaign Monitor will keep an eye on your performance in the form of stats and analytics. These stats are visible on the home page and are a great way of assessing how your email campaign has been performing.


It is very evident that Campaign Monitor is a good email marketing service providers. The different packages allow the business owners freedom and flexibility whereas the services offered too are highly acclaimed and commendable. The ease of use and adaptability makes it very simple and easy to use.

7. Klaviyo

Earn more from your marketing tech

This review will be centered around the email marketing platform Klaviyo. We will explore all the features and characteristics of the service provider and see how it is better or worse than the rest of the service providers.

This review will include the features a1s well as pricing of Klaviyo.

Our Overall Rating: 4.0/5


Klaviyo does not have a fixed price for the plans. They offer only one plan that can range from $0 to $1700 per month depending upon factors like the number of emails sent and the types of services utilized. The sales team can be contacted to inquire about cost and expenses in this case.

Key Features Of Klaviyo

Here is a list of some key features of Klaviyo that are worth mentioning:

* Customers are offered a free trial to get an idea about the services of Klaviyo before subscribing to the service.
* One standard package that can range from $0 to $1700 per month depending upon use.
* Uses two main training platforms including business hours as well as online support.
* The platform is very simple and straightforward therefore it is easy to adapt to and use.
* Allows integration with multiple platforms.
* List segmentation is a feature that is commendable as it helps business owners customize mailing lists as required.
* The starting price of Klaviyo is only $20.00 per month.
* Klaviyo offers a wide range and a decent number of mailing templates for business owners to choose from.
* The drag and drop interface makes the use of templates easy and simple for the business owners.
* Image hosting services are also provided to the business owners so that they can upload images of their choice.
* The social media marketing aspect is also covered by Klaviyo in an impressive and efficient manner.

Contact Manager And Forms

Collecting data from customers and adding them to the mailing list is a huge responsibility and is especially important for e-commerce stores. Klaviyo makes it very simple and easy through its contact forms and form management.

Business owners are given the liberty to choose and create a contact form using the different templates that are available on the dashboard.

Other than form creation, form management is also automated. Klaviyo will take care of everything from sorting the contact information to data collection and management.

So, business owners do not have to worry about these things.

List Segmentation Feature:

Some times, there are certain emails that the business owners want to send to only a certain list of subscribers and customers. Klaviyo gives business owners the chance to customize email lists.

This way the emails will be sent to only a selection of the people. This grouping is automated and the business owners can send emails to this group with ease and convenience.

Template Library

Klaviyo has a wide range of templates for business owners can choose from. The templates are already pre created and the business owners can simply choose the one that they like and use it.

There is a wide range of templates available on the platform. The business owners can get templates for newsletters as well as for e-commerce. Some templates even incorporate both newsletters as well as e-commerce.

Reports And Analytics

In order to help the e-commerce stores keep an eye on their performance and get insights about their sales and customer statistics, the facility of A/B testing and report generation is also supported by Klaviyo.

Drag And Drop Interface

Adding content to the templates is very simple as well. The users of Klaviyo can simply drag the content and images etc. to the templates by simply picking them up and dropping them to the template where they want it to be.

Buttons, split columns, social media links, everything can be added to the templates through simple drag and drop. This makes the use of templates extremely simple and convenient.

Simple Interface

It can be rightfully stated that Klaviyo is amongst the simplest tools that are available in the market in terms of email marketing. The interface is extremely simple and convenient.

This makes it perfect to be used by people who have no technical background. The business owners are not expected to do any type of coding or handle anything manually.

The interface is simple and the tool is efficient. Thus Klaviyo is a perfect tool especially for business owners who are newer to the use of email marketing tools.


One of the most commendable features of Klaviyo is the option of autoresponders. The business owners are given a chance to automate email responses.

These email responses are triggered by certain actions performed by the customers. For instance, when a customer adds a certain product to the cart or clicks on a specific link, he will receive an email that is automatically sent as soon as the action takes place.

This helps the e-commerce store managers and business owners to strengthen their connection with the customers.

Easy Integrations

Klaviyo is a platform that can be easily incorporated with a number of other platforms. Some of the popular platforms like Shopify, WooCommerce, and BigCommerce are also supported by Klaviyo.

This helps the business owners keep an eye on the performance of their e-commerce stores and handle sales and customer relationships well.

Customer Support

Despite the fact that the interface and platform of Klaviyo itself is very simple to use and interact with, there is always a need of customer support in case business owners need help with some specific issues.

Therefore a help center is made available for the clients and customers. There are frequently asked questions as well as in depth blogs and articles that can be found on the help center. Here the customers can find help related to any problem or issue that they may be facing.

The option of chat and email support is also available for some paid plans so that the business owners can get one on one support if needed. Tips and tutorials are also available to help the users in any way possible.


Despite the fact that the $20.00 per month price tag may seem expensive for some people, the features offered by Klaviyo are commendable and totally justify the high price tag.

The simple interface, amazing template library and features such as A/B Testing and Segmentation etc. surely make Klaviyo a highly recommended tool.

8. ConvertKit

The creator marketing platform

ConvertKit is a really great email marketing tool that offers high-quality, tailored services to its customers. The organization spans across 39 different cities, with their employees coming together to provide you seamless email marketing guidance and assistance. ConvertKit envisions to help its creators (customers) create good money and that is what they consider their success to be. Their main aim is to make every client who comes to them, make a living off of their services. This review will give you an in-depth idea of the services offered by ConvertKit, the features that come with their services and the pricing, should you choose to become their customer.

Overall Rating: 3.5/5

Pricing The pricing for ConvertKit is divided into ‘Monthly’ and ‘Annual’ categories. The prices increase with the number of subscribers you have and an annual payment will give you the services for 12 months in the price of just 10. The detail pricing options are mentioned below. Monthly * 0 to 1,000 Subscribers – $29 per month * 1000 to 3000 Subscribers – $49 per month * 3000 to 5000 Subscribers – $79 per month * Over 5000 Subscribers – Prices vary and can be calculated according to the number of subscribers Annually * 0 to 1,000 Subscribers – $25 per month * 1000 to 3000 Subscribers – $41 per month * 3000 to 5000 Subscribers – $66 per month * Over 5000 Subscribers – Prices vary and can be calculated according to the number of subscribers Key Features * Attractive visual automations for automated email funnels * Easily customizable and mobile-friendly forms * No limit or extra charge for the number of emails sent * Tag-based subscriber system with separate profiles for each subscriber * Detailed reporting services * Automation * A/B Testing

Tag-Based System:

ConvertKit has decided to provide its services as a tag-based system and that, we all know, is a far better and efficient approach for subscriber management and automations. This system lets you apply tags to your subscribers according to their behaviours, meaning you can individually tag a person if they click on a specific link present in your email so you can target them later as well, if you have to. Tags can also be merged to make dynamic emails, which lets you send one email displaying tags assigned to each individual subscriber. There’s also a new feature called the ConvertKit WordPress Plugin which makes it possible for you to tag your website’s visitors and assign them tags accordingly. Overall, ConvertKit offers a really refined tag-based system that even allows tracking, so there isn’t much left that you can’t do.

Building Forms:

Emails cannot be collected if there are no forms, therefore every email marketing tool lets you design forms for that purpose. The unique thing about ConvertKit is that it recognizes your need to have different types of forms and that’s why it lets you easily choose different forms like inline, modal, slide-in etc. The only drawback however is the fact that there aren’t many design options, so you either have to use custom CSS or stick to the default design of the form. You can also build landing pages through ConvertKit but you can’t really change anything more than the colors, if you’re looking for some customizations.

Templates For Emails:

When it comes to templates, ConvertKit doesn’t have much to offer when it comes to attractive templates. There are literally 5 different templates that you can choose from and there’s not much difference in any of them. It’s true that ConvertKit is mostly focused towards bloggers and bloggers don’t really care much about attractive templates but having a little variety can never be a bad thing. Fortunately, however, it does allow you to hard-code your own HTML templates in case you don’t like the ones available by default. But you will need to have some knowledge on HTML and CSS if you’re doing it yourself or you’ll have to invest a little in paying someone to do it for you. However, one great thing about ConvertKit is that your templates can be made highly dynamic by inserting the variables provided by them.


Almost all email marketing service providers provide the service of marketing automation, and so does ConvertKit. The only difference is that ConvertKit makes it extremely simple and easy. Previously there was only one option for automations called the Rules builder, but recently ConvertKit launched its new, visual workflow builder and we’ll look into both of them. First off, the super easy and user-friendly, Rules builder, is what we believe, made ConvertKit stand out and emerge in the market. The layout of this builder is really simple as all the rules are presented in the form of a list. But, things get tough when you’re creating large combinations of rules and since you can’t even put the group animations into folders, it become a bigger nightmare. However, the problem has now been addressed with the launch of the new Visual Automation Builder. The new builder is completely redefined, streamlined to its purpose and super-fast to use. Viewing automations has now been completely transformed, thanks to this and you’re also now displayed with workflows that are in contrast with the outcomes you’re trying to achieve for your business.

Software Integrations:

The main thing to understand here is the fact that ConvertKit is still a relatively new company and that is why there isn’t a long list of integrations for it, yet. But still, however, it does support some software integrations including Zappier, which automatically makes its integration possible with many other software. Obviously there’s a lot of room for improvement, but as a new entry in the market, ConvertKit is still doing amazing and has the ability to integrate will almost all the famous third party software, helping you with most of your tasks.


Looking at some of the features and services that ConvertKit is offering, there’s no doubt in the fact that the company has a long way to go in terms of improvements and growth. Still, this is an amazing and highly efficient tool for all beginner bloggers, who’re looking for quality at a mediocre price.

9. Omnisend

The creator marketing platform

In this advancing world, everything works on the word technology. With everything going online, online business has become a new thing. From newbies to white-collared professionals, everyone is experimenting with this new technique of running business.

One thing is certain, this work prefers attention and hard work over experience. Quick and efficient dealing with customers can help your business flourish to unimaginable heights.

To be very responsive towards the customers and all potential users, businessmen have left this duty on auto-responding softwares. These softwares, automatically notify you and initiate a response in a matter of seconds.

They aid in gaining popularity for your business by attracting customers. But being a businessman, I can totally imagine your pain of choosing a good email marketer and auto-responder.

There are so many options available, but we present one of the top-notch auto-responder – Omnisend. This one is an amazing software that can aid you according to the scale of your business. It has a huge range of templates and integration options, that assists you in attracting the customers.

So, without a delay let us discover some amazing details about this great auto-responder:


Omnisend has three payment plans for you to select from:

* Standard: $16/ per month
* Pro: $199 / per month
* Enterprise: $2000/ per month

The plans are based on the number of subscribers and the type of business. The standard plan is ideal for newbies. While the seasoned marketers will find ‘pro’ the best possible plan. Marketing teams looking for amazing automation and professional support can opt for the enterprise package.

With pro and enterprise plans you’ll get an unlimited number of emails but it gets restricted to just 15000 with the standard package. Moreover, the standard plan doesn’t accommodate third-party application integrations, such as Whatsapp and Facebook.

To avoid any feelings of contriteness in future, Omnisend wants you to try the free trial before choosing any plans. The trial can be a great guide to the amazing features and tools offered by Omnisend. The trial is absolutely free and only offers the emailing option.

In addition to this free trial, you can also avail a discount of 22% on your payment. For that, an annual payment is required and you can get the same plan with just 78% of the total price.

Key Features

* Third-party app integrations.
* Easy to use templates.
* Powerful Automation.
* Contacts segmentation.
* Forms, pop-ups and landing lists.
* Sales performance tracking.
* Active Contact System.
* Personalised messages sent to subscribers.
* Integrations with e-commerce platforms.
* High deliverability rate.
* A/B testing.
* 24/7 technical support.

Email Automation: Omnisend’s email automation feature is very vast and also one of the best. You can target the visitors on your website and send them recommendations, according to the items they viewed.

This is a great way of changing random visitors into loyal customers. Moreover, Omnisend automatically reaches out to your new customers with a welcome message, as soon as they signup. With this versatile software, you can send an order confirmation, cancellation or abandoning messages.

You can subtly contact your inactive customers and encourage purchases. Reaching out to customers like this is a very effective way of generating revenue.

Sign Up Forms: Adding non-intrusive signup forms, makes more customers join the wagon of subscribers. A visible option for the form is also a great option. Apart from this, pop-ups are an excellent way of marketing. A pop-up ad or an invitation to a certain group of subscribers can end them scrolling your website.

Integrations: The software works amazingly with third-party apps like Facebook and Whatsapp Messenger. Several channels can be integrated into a similar automation workflow. Omnisend provides you with the option of 9 such channels that aid you in reaching customers more effectively.

What’s more, is that the software offers you more than 8 e-commerce integrations that are going to help in boosting sales. The developer-friendly API helps in connecting with these applications, smoothly.

Apart from these channels and e-commerce applications, Omnisend is also linked with 30+ apps that can provide a great marketing tool. Any lackingsin the Omisend’s functionality are fully covered by the presence of these apps.

Templates: Omsisend offers a wide range of templates that can make your work much easier and save you time. One of the templates can be customised or custom automation can be built. The templates are simple and quick to navigate through.

The user-friendly tools make this a leading software. You can easily customise them and create an out of the box design. Furthermore, the super accessible drag and drop visuals can help in making the emails and newsletters, look much more eye-catching and beautiful.

Campaigns: Omnisend allows you to run business campaigns effectively. Using templates and the content provided, you can create amazing newsletters, emails, SMS and much more.

The A/B testing scheme also improves the quality of your campaigns. Contact segmentation makes it much easier for you, to direct a specific email to a list of your subscribers.

To make campaigns a success, Omnisend is also equipped with a tracking feature. This tracks and manages your campaign. You are presented with an analysis of how good your campaign has been doing. You can even track the sales and make sure that Omnisend is giving you the best value of money.

A/B Testing: A/B testing or split testing is a way of ensuring quality. The software automatically sends a number of your subscribers, variants of your created newsletters and flyers.

The response is recorded on each of those variants and the best one is selected and sent to the rest of the subscribers. This is a great method of maintaining quality. Omnisend also features this and hence, only the best output is sent to your customers.


Omnisend is a great marketing software that is well equipped with features, ready to amaze you. For a newbie, the price can be a little-less pocket-friendly but the good part is that you can use it for free too.

The email automation tools have been doing a great job and that is a reason why Omnisend has landed itself in the top 100 auto-responding softwares. It is certainly a great but not a perfect software that is capable of giving you the best value for money.

10. OptinMonster

The creator marketing platform

This review is centered around OptinMonster, which is an excellent email autoresponder service. It helps in generating leads, build an email list and convert visitors into subscribers. Let’s dive into the details and find out if OptinMonster is a reliable service or not.

Our Overall Rating: 4.0/5


OptinMonster works on a monthly subscription plan and offers three kinds of price packages.

  • Basic: $19 per month
  • Plus: $29 per month
  • Pro: $39 per month
  • Growth Plan: $149 per month

If you have a single site and want to do nothing more than simply create lightbox popups then the basic package is for you.

For advanced features, opt for the Plus plan as it will Monsterlinks, inactivity sensor, exit-intent technology and more.

Finally, if you have a larger business with multiples sites then the pro plan is the most suitable for your needs. It offers all the advanced features that you can implement in 5 sites.

Lastly, if you are an enterprise with a vast business then go for the Growth Plan. It supports up to 50 sites and offers customization. With this plan, you can customize anything and everything.

Key Features Of OptinMonster

  • Campaign types
  • Campaign triggers
  • Seamless integrations
  • Targeted campaigns
  • In-depth insights
  • Offers its own Monster Links
  • Page level targeting
  • A/B testing
  • Customizable forms
  • Reporting
  • Split testing
  • Visual editor

Variety Of Campaigns

Sticking to lightbox popups might not bring you the leads that you desire, therefore, you need to up your campaign targeting game. To help you in this regard, OptinMonster offers plenty of campaign types.

You can opt between slide-ins, floating bars, sidebar form, inline post form etc.

It’s up to you if you wish to work with aggressive pop ups or full screen fillers.

Lastly, as we know that the number of mobile users are increasing day by day and people prefer to read emails on their phones, it can be a great opportunity to use mobile campaigns as well. Fortunately, OptinMonster offers mobile campaigning as well.


One of the best features of OptinMonster is the multiple ways of targeting which it offers. You will have full control on your pages and it’s up to you to decide where the opt-ins will appear on the page. This makes it easier to target visitors by placing the opt-ins in places where visitors are most likely to reach.

– Timing: You can set a timer for the campaign to appear. For example, you can decide to display the campaign after 5 seconds when the user has landed on the page. – Exit-Intent: Show the opt-in when the user is about to leave the site and hits the X button on the top right corner. – Scrolling: You can also choose to show the campaign when the user has scrolled ‘X’ amount on the page. – Specific Date/Time: Pop up a campaign on an exact date and time of your choosing.

These options are an excellent way of connecting with the users, especially when you combine them. For instance, you can set a condition of showing the campaign once the user has scrolled 30% of the site during a Black Friday.

Apart from that, you can also control where to show the opt-ins, on which devices etc.

This way, you can make plenty of users subscribe to your email list by showing them the opt-ins on the right time.

Monster Links

One of the highlights of OptinMonster is the MonsterLinks feature it offers. With this option, you can add a 2-step optin on any picture or link.

A monster link’s purpose is to serve a principle called the Zeigarnik effect. This effect says that a person who initiates any process, will eventually finish it. Hence, a monsterlink can be applied on images and links for users who click on them. It will most probably lead them to subscribe because they are clicking with a purpose in their mind.

In other words, since a user clicks on a link/image, he/she will eventually complete the entire process and convert.

Enhance Engagement With MonsterEffects

It’s essential to sprinkle creativity when it comes to encouraging users to subscribe to your email list or convert as a regular user. Here’s where OptinMonster offers Monster Effects to enhance the user engagement.

With Monster Effects, you can implement creative CSS effects on the pop ups. It’s an excellent way of making the opt-ins engaging and interactive.

There are 26 built in CSS animation effects that increase the rate of user conversion.

Visual Editor

You can choose from a variety of pre-made templates. Moreover, you can further decorate and customize them as it allows you to change the color, text, images etc.

If you want to build a form from scratch then that’s possible too. All you would require is to choose a blank canvas and choose components one by one to craft a form or an opt-in of your choosing.


To increase and maintain leads, it is important to keep tabs on the analytics of your website. OptinMonster gives you this control and lets you know how many visitors and conversions are taking place on your site.

Thanks to these reporting capabilities, you can figure out if a running campaign is performing good or not. If it’s not, you can halt it and make a new one with better content and creativity.

Another amazing trait of OptinMonster is that it allows you to integrate Google Analytics and make things even better. Google Analytics is a free service and shows important site data.

Split Testing

Split testing allows you to check if the opt-ins you have made are showing promising results or not. You can test many elements such as bullets, images, links, headlines etc.

The process is very easy and all it requires is to go to the dashboard, select a campaign and choose split testing. Apply different strategies on the campaigns you have split and keep a tract on them to see which one is performing better.

Once you figure out a campaign that is performing better and brings results, you can stick to it and convert a lot of visitors.


OptinMonster is a good auto responding service that will help you create a long email list. It has a simple and easy to use interface and beginners will face no problems.

Make sure that you choose the right price plan so that you get to use the features fall under your requirement.

11. MailChimp

The creator marketing platform

One of the most effective marketing strategies of the new era includes the email marketing campaigns, that allow consumers to stay in touch with the newest happenings of their favorite organizations.

MailChimp is one of the leading email marketing services that claim to send over 600 million emails daily from their platform.

For small and large businesses alike MailChimp offers an all in one solution that will help boost the sales of their company and the plans are designed to cater everyone accordingly.

We have personally used it and listed down all the important factors that will help you decide if Mailchimp the best option for you.

Our Overall Rating: 4/5


Mailchimp’s pricing is divided into multiple plans.

  • The initial Plan starts free that offers 2000 subscribers and 10,000 emails
  • The next plan covers 2500 subscribers and costs $29.99
  • With 10,000 subscribers you need to pay $75.99
  • For 15,000 subscribers the price is $129
  • For 20,000 subscribers, the price is $159
  • For 25000 subscribers, the price is $189
  • For 30,000 subscribers, the price is $ 219
  • For 50,000 subscribers, the price is $259

A commendable feature that helps Mailchimp.com stand out from the rest of the service providers is the free email marketing. The Mailchimp.com customers can enjoy free email marketing up to a certain limit. The free trial offers 2000 contacts and around 12000 emails per month.

Even once the free trial period expires or the business grows to an extent that it has more needs, the price ranges for the service packages at Mailchimp.com are very competitive in comparison to the other service providers. Starting at merely $9.99 per month, it is obvious that the services are highly affordable and budget friendly.

Key Features

Few of the Key features of Mailchimp are listed below:

  • Mobile Application
  • Flexible Designs
  • Advanced Analytics
  • E-commerce Integration
  • Data Insights
  • A free plan
  • Documentation
  • Social Media Advertising
  • App Integration
  • Marketing Automation
  • Landing pages
  • Comparative Reports
  • Send Time Optimization
  • Delivery by Timezone


Analytics and real time reports are very important, especially when it comes to smaller businesses who are trying to extend their customer base. With Mailchimp.com, one can view the analytics and reports regarding the emails sent in real time.

The customers are updated about the number of people who have opened the email, how many emails bounced back and the number of clicks etc. The dashboard has all the analytics and statistics so the business owners can be aware of the performance.

All of this information is presented in the form of graphs so that it is easy to read, understand and comprehend.


Being aware of your customer’s active hours and understanding their preferences is very important when it comes to email marketing campaigns. The Mailchimp.com is a tool that helps businesses by doing this task for them.

Using the data of the customer’s preferences, likes and dislikes, active hours etc, the tool ensures that the emails hit their inboxes at the optimal time so that the campaign can get maximum response.

All of this is automated so that the business owners do not have to jot down this information and send the emails separately. Mailchimp.com will take care of this tedious task for you.

Ads And Landing Pages

Mailchimp.com allows the customers to create ads for all major social media platforms such as Facebook, Instagram and Twitter. Not only this but you can also create landing pages as per your likes and preferences.

Two templates are provided for the landing pages which can be further customized as desired. This gives the customers freedom to build landing pages that they feel work best for them.

Email Editor

Starting an email campaign using Mailchimp.com is extremely simple and easy. There are basic templates available which can be edited to form a campaign as one likes.

Other than the given themes and templates, the customers are also given the freedom to code their own if they want to. The templates are compatible with both the mobile as well as desktop devices. Even the To Field in the is also customizable and the business owners have the choice of adding the customer’s first name in the field.

Easy Integration And A/B Testing

Mailchimp.com not only offers easy integration but it also offers integration with a number of different tools. Mailchimp.com can be integrated with a number of different platforms.

Even e-commerce such as Shopify, Magento, WooCommerce, PrestaShop and BigCommerce also support Mailchimp.com integration. The integration of Mailchimp.com with the e-commerce store also helps the business owners capture order information and send customized notifications.

The A/B testing feature of the Mailchimp.com allows users to see what type of content and keywords are the most effective as well as the time at which the email sent attains the maximum number of clicks and views from the customers.

Ease Of Use

Mailchimp.com is a very simple yet effective email marketing platform. It is the best for even beginners who have never used such a platform before. All the features, tools and analytics are mentioned on the dashboard and the step by step directions and mini tutorials always come in handy.

The knowledge base and customer service platforms are also available for help. The customers can browse through them and find answers to any queries they may have.

The mobile app of Mailchimp.com makes it even more accessible and easy to use. Most of the features come with a drag and drop option so the business owners can customize templates at the cost of a few clicks.


All in all, Mailchimp.com is a great choice when it comes to email marketing. It allows the business owners a lot of freedom. The cost of $9.99 a month is also very affordable compared to the other service providers. The services are commendable as well.