Frustrating, isn’t it? You work tirelessly on your content – but no one reads it. It’s like giving a presentation to an empty room. No matter how much insight you have to share, nobody’s there to even notice. You feel certain that if you could only get some more traffic to your blog, the content […]
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Posts by Henry Lake
9 Surefire Strategies for Standing Out in a Sea of Sameness
It feels just like struggling to solve a 24,000-piece jigsaw puzzle, doesn’t it? Connecting everything you’ve heard about building a popular blog. Advice about headlines, design, writing, promotion, outreach – the list never ends. And all the while you feel like nobody truly cares about your blog. The big names in your niche get hundreds […]
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Fluff is Thy Foe: 6 Insurance Landing Page Examples & Critiques
Fluff can seem harmless, but it’s a conversion killer. Image source. Insurance is a complicated thing to market: it’s the only product that people will willingly pay for every month yet hope they never have to use. Of course, this is reasonable when you consider that it’s something used only during times of strife, injury […]
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How Personality Affects Website Preferences
Tweet We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. On a larger scale, different personalities also prefer different websites. Let’s take a look at a study of Internet users’ personality traits to discover how personality affects which […]
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70% of SEO Is Easy. Here’s What One SEO Pro Swears You Should Do to Master It.
I’m going to make a couple of assumptions here. I’m going to assume that your business is reasonably healthy. I’m also going to assume that you don’t have much by the way of spare time within your working day. If I’m right about both of these, then here’s a problem you’re bound to have: You […]
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