Pinterest is a great platform for sharing creative content like DIY projects, recipes, and products. It’s also a popular place for marketers to find and share ideas with their audience.
Whether you’re a blogger or influencer, there are ways to monetize your Pinterest presence and create a reliable stream of income. Here are a few foolproof ways to do so!
Drive traffic to your website with ads
Pinterest is one of the most popular social media platforms, and it also happens to be a powerful money-making tool for bloggers. It has a strong focus on lifestyle content, which is particularly appealing to users with a high disposable income.
In order to make money on Pinterest, you must drive traffic to your website with ads. This can be done through a variety of methods, including using Google Adsense or posting relevant display ads on your blog.
When you use these strategies, you can easily earn a few hundred dollars a month from your blog. This amount is enough to cover your hosting costs and some advertising expenses.
However, you should be careful when it comes to using ads on Pinterest. The platform has a strict policy on what kinds of images they will accept, so you should always use high-quality and professional-looking pins.
In addition to attracting more traffic, ads also help you boost your brand awareness and expand your email list. This is especially useful for businesses that sell physical products, such as clothing or e-books, as well as for websites that offer online courses.
Join the Pinterest Creator Fund
The Pinterest Creator Fund is a way for new and existing creators to earn money on the platform. The program offers a 25,000 dollar stipend and mentorship to influencers who create content that aligns with the platform’s goals.
The program also hosts cohorts that focus on specific content areas, such as fashion and beauty. For example, the first Creator Fund cycle in 2022 was geared towards LGBTQIA+ creators of fashion and beauty.
As part of the program, you’ll need to commit to five virtual educational sessions and create a lot of content. You’ll also be expected to adhere to certain guidelines and participate in weekly office hours.
Aside from the financial grant, you’ll also gain a community of followers that will grow your brand and allow you to monetize through ads, affiliate partners, or other sources. It’s a great opportunity to boost your social media presence, expand your reach, and build a thriving business from the comfort of your home.
If you’re interested in applying for the program, be sure to follow the Pinterest Creator Fund blog and sign up for their newsletter to receive updates on future opportunities. Currently, the program is only open to US-based creators, but Pinterest plans to expand it to Brazil and the UK in 2022.
Sponsored pins and brand collaborations
Pinners can earn extra money on Pinterest by promoting products that they already use and love. This is called “Shop the Look” pinning and allows them to earn a commission if someone purchases something through their link.
In addition, brands can promote their products on Pinners’ boards through sponsored pins or brand collaborations. This way, they can gain more followers and increase sales, as well as build their online customer base.
To make this process easier, Pinterest recently introduced a paid partnership tool for creators. This will allow them to tag brands directly in their Idea Pins and let the brand know that it is a paid partnership.
The tool is available for select creators across 19 countries and is free to use. It also offers a new way for them to connect with Pinners authentically, according to Pinterest.
If you want to partner with a brand on Pinterest, the first thing you need to do is create an email that describes your expertise and why you’d be a good fit for them. This can be a great way to build rapport and get them interested in working with you!
Become an affiliate marketer
Pinterest has the potential to make you a passive income stream, and it’s easy to get started. However, it takes time to build a site that generates decent affiliate income.
In order to get started, start by researching affiliate programs that fit your niche. There are many free resources available online that can help you find affiliate programs.
Once you’ve found the right ones, start promoting them by creating engaging visual content on Pinterest. This can include photos, videos, and schemas.
Another good way to use Pinterest for your affiliate marketing efforts is to create pins that link to buying guides. Using these guides can help you build a relationship with your audience and increase your conversions.
It’s also a good idea to run Pinterest Ads, which are native ads that direct clicks to a specific landing page. These native ads are more likely to get a high CTR and take banner blindness out of the equation.
Let shoppers purchase directly on Pinterest
One of the best ways to make money on Pinterest is to let shoppers purchase directly on the platform. With an in-app checkout feature and the ability to buy products directly from pins, you can streamline your customer journey and increase conversion rates.
To do this, you need to create eye-catching pins that direct viewers back to your website and/or purchasing page. These pins should include the right keywords and creative copy to help Pinterest’s algorithm recognize that your product is relevant to users.
The most important aspect of any social media marketing campaign is to be strategic about how you use keywords. The more intentional you are about including keywords in your pins, profile descriptions, and board titles, the higher your chances of getting them to show up in search results.
Pinterest has a variety of tools and features to make it easier for you to sell on the platform, from AR experiences to in-app checkout. You can learn more about how to use them and more in our Social Commerce on Pinterest guide.
Join the Pinterest Creator Rewards program
Pinterest is testing out a new program that rewards content creators for creating idea pins on the platform. This is a new way to monetize your content on Pinterest and is currently being beta tested with US creators.
The Pinterest Creator Rewards program pays eligible creators towards monthly reward goals for their most inspiring and engaging Idea pins. To apply, you must have a business account on Pinterest, at least 1,000 followers and create original content.
You can find out if you are eligible to join the program by logging into your Pinterest account and opening the app on a mobile device. Make sure your app is updated to version 9.33 or higher, and you’ll see the red ‘Get Started’ tab in the top right corner of your profile.
The Creator Rewards program isn’t a quick-money scheme, but it can be a good way to monetize your Pinterest content. If you have a lot of followers and good-quality content, you can expect to make from a few hundred dollars a month to thousands of dollars a month, depending on how much work you put into it.
Partner with a brand
Pinterest is a great place for businesses to promote products and sales. In fact, it’s a much more effective marketing channel than email or other social media.
Brands can get more out of their advertising budget on Pinterest by partnering with content creators. They can use this opportunity to drive new traffic, increase their brand awareness and generate ad revenue.
To find brands that are interested in collaborating with you, start by identifying the types of content you create. Ideally, your niche should be something that matches their target market.
Then, reach out to them with an introduction and let them know that you have a lot of followers who would be interested in their product. Make sure to include information like your audience demographic, engagement levels and share counts to make a strong pitch.
When it comes to working with brands on Pinterest, the key is to be able to present yourself as an expert and a good fit for their needs. To do this, you should make sure your Pinterest profile is in top shape and that your followers share and engage with your content.
Follow Pinterest’s Creative Best Practices
Pinterest is a visual-focused platform, so it’s important that your pins stand out from the crowd. Follow these creative best practices to create Pins that attract Pinners’ attention and drive clicks and sales.
Focus on a niche audience to ensure your Pins are relevant and capture the attention of users who are interested in your brand or product. This is especially true if your business focuses on a specific industry, like fashion or home decor.
Another great way to make money on Pinterest is to offer special promotions to your followers and users who stumble across your Pin in their home feeds. These can be time-sensitive or exclusive to Pinterest, and they’re highly effective year-round.
In addition to targeting different demographics and interests, brands should also use ad formats that are tailored to their goals. For example, carousel ads can increase awareness, consideration and conversions. Collections are another good option for showcasing your entire collection at one time.