So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. The Heritage Foundation considers themselves a “conservative think tank.” They are essentially a nonprofit focused on conservative policy formation and promotion.
I realize quoting a political organization of any kind is just asking for an incendiary response in today’s political environment, but bear with me on this one.
Partisan or not, they have a very sophisticated email marketing department, especially for a non profit. And Ward’s approach to email testing and messaging is critical for any organization to study and learn from.
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