Home / E-Marketing News / Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]

Writing an Email Like a Human “Absolutely Crushed” A Traditional Marketing Send [2 Min Video]

“If you write an email like a human being would write an email, you’re going to get a better response.”

So says Nathaniel Ward, Associate Director, Online Membership Programs, The Heritage Foundation. The Heritage Foundation considers themselves a “conservative think tank.” They are essentially a nonprofit focused on conservative policy formation and promotion.

I realize quoting a political organization of any kind is just asking for an incendiary response in today’s political environment, but bear with me on this one.

Partisan or not, they have a very sophisticated email marketing department, especially for a non profit. And Ward’s approach to email testing and messaging is critical for any organization to study and learn from.

Time Stamps:
0:27 – How the test was set up

1:17 – The results of the test

1:26 – Interpretation of the test results

1:43 – Ward’s takeaway for other marketers

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"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson

About Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

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