What is a good conversion rate for my landing page?
If you knew the answer to this question, you could get more out of every optimization dollar you spend. Armed with this one “little” data point, you could double down on pages with lots of growth potential or confidently switch gears to focus on other projects because you know your page is performing well.
But here’s the problem:
Companies in different industries use a wide range of landing page copy, traffic generation strategies and product offers. Because of this, |ccd013b30eb3427dd5a8b947ea8431cc|.
This one “little” data point isn’t really so “little.” Conversion rate benchmarks are the |2a7a9f7c10280e4a0adddfa1e05a2327|, requiring access to hordes of data (not to mention people with the skills to mine and interpret that data).
Scientifically grounded answers to, “What is a good conversion rate?” just haven’t been available… until now.
We created |f7cbc30f6c36ebc663d9b76658ff8422| created in the Unbounce platform over the last quarter, using a rigorous scientific methodology and our proprietary machine learning technology.
Get the Unbounce Conversion Benchmark Report and find out.
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An overview of average conversion rates per industry (the graph on the left).
A summary of how marketers in that industry are performing (right):
The Unbounce Conversion Benchmark Report is filled with charts, graphs and actionable takeaways for 10 of our customers’ most popular industries.
Industry-specific copy recommendations from our team of data scientists and conversion marketing experts (who have interpreted the data in the report for you). For each industry, we explore how the following factors could be impacting your conversion rates:
Emotion and sentiment
Our goal isn’t just to help you answer the question, “What is a good conversion rate for my landing page?”
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