The Ultimate Copywriting Crash Course, as Taught by Mad Men (Infographic)
Henry Lake May 20, 2015E-Marketing NewsComments Off on The Ultimate Copywriting Crash Course, as Taught by Mad Men (Infographic)528 Views
If you didn’t love Mad Men, I don’t even know how to talk to you.
Mad Men ended this Sunday after 7 incredible seasons…
…which is a terrible blow to copywriters worldwide. Thanks to Mad Men, my sister knows what I do. Thanks to Mad Men, marketers get that copywriters belong with the design team in the creative lounge. Thanks to Mad Men, I have an ever-so-slight addiction to drinking, smoking, sleeping around, changing my identity and selling stuff.
In honor of one of my fave TV series of all time – right up there with Six Feet Under – we’ve compiled all the best copywriting lessons from Mad Men to create the following infographic, which we hope you love the way Peggy loves Stan. (Still not sure how I feel about that.)
A deliciously funny, delectably shocking banquet of wild-but-true tales of life in the culinary trade from Chef Anthony Bourdain, laying out his more than a quarter-century of drugs, sex, and haute cuisine—now with all-new, never-before-published mat... read more
Vincent and his wife were stuck in dead end newspaper photography jobs, in debt, stressed, with a baby on the way while making $15 an hour. After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he... read more
#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed... read more
When Sports Illustrated declared on the cover of a June 2014 issue that the Houston Astros would win the World Series in 2017, people thought Ben Reiter, the article’s author, was crazy. The Astros were the worst baseball team in half a century, but ... read more
Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities.