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The Two Customer Conclusions Every Product Launch Should Foster

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In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product.

According to Ries:

…the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort…

In this video, MECLABS Managing Director and CEO, Flint McGlaughlin, talks about Reis’ idea and provides a simple, two-question framework for determining what your own minimum viable product should be.

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"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein

About Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

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