But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.
Read on to view what our audience felt were the top five most shareworthy pieces in 2016.
Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? How fast do customers expect sites to load? Are customer expectations for page load time changing?
I remember I once I designed and ran four tests in a row — two product page tests and two homepage tests — for a Fortune 500 industrial supply company, and lost every time. The designs were solid — better navigation, easier to find buttons, improved copy and value proposition — but they all lost.
When I look back at it, these four tests lost because I was trying to optimize webpages.
It might come as a surprise, but according to research conducted by our sister site MarketingSherpa, 54% of U.S. consumers would prefer to receive regular updates and promotions in the mail. That’s the highest percentage of any other method.
While we know stated preferences and actual behavior can differ, it’s still extremely interesting that physical mail ranked higher than email.
In a test from the MECLABS Research Library, a large healthcare company was dealing with all of these issues and more. Their homepage was originally focused on a single objective — to get customers onto the “find a treatment center” page further down their funnel.
What are the habits of successful people? The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators, parents, and students — in s... read more
by Liz Wiseman (Author), Greg McKeown (Author), John Meagher (Narrator), HarperAudio (Publisher) (348) Buy new: $27.37$16.95193 used & new from $16.95
Are you a genius or a genius maker?
We've all had experience with two dramatically different types of leaders. The first type drain intelligence, energy, and capability from the ones around them and always need to be the smartest ones in the room. ... read more
In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact.Drawing on years of experience training more than 10,000 busy managers from arou... read more
INSTANT NEW YORK TIMES BESTSELLER“One of the most important books I’ve ever read―an indispensable guide to thinking clearly about the world.” – Bill Gates“Hans Rosling tells the story of ‘the secret silent miracle of human progress’ as only he can... read more
Ever get that feeling that something’s just waiting to bite you on the ass? A disturbance in the force that you just can’t put your finger on? You’re sure it’s not your anniversary? Your kid’s piano recital? Maybe it’s the cable bill. Dammit. You can’t place what it is, but something’s waving a red(...)