But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.
Read on to view what our audience felt were the top five most shareworthy pieces in 2016.
Most marketers understand that a slow page produces low conversion rates. But how significant is the correlation? How fast do customers expect sites to load? Are customer expectations for page load time changing?
I remember I once I designed and ran four tests in a row — two product page tests and two homepage tests — for a Fortune 500 industrial supply company, and lost every time. The designs were solid — better navigation, easier to find buttons, improved copy and value proposition — but they all lost.
When I look back at it, these four tests lost because I was trying to optimize webpages.
It might come as a surprise, but according to research conducted by our sister site MarketingSherpa, 54% of U.S. consumers would prefer to receive regular updates and promotions in the mail. That’s the highest percentage of any other method.
While we know stated preferences and actual behavior can differ, it’s still extremely interesting that physical mail ranked higher than email.
In a test from the MECLABS Research Library, a large healthcare company was dealing with all of these issues and more. Their homepage was originally focused on a single objective — to get customers onto the “find a treatment center” page further down their funnel.
A deliciously funny, delectably shocking banquet of wild-but-true tales of life in the culinary trade from Chef Anthony Bourdain, laying out his more than a quarter-century of drugs, sex, and haute cuisine—now with all-new, never-before-published ... read more
by Charles Duhigg (Author), Mike Chamberlain (Narrator), Random House Audio (Publisher) (4663) Buy new: $28.00$23.95152 used & new from $23.95
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundament... read more
New York Times bestseller THE BOOK THAT EXPLAINS WHY RUSSIANS WANTED TO MEET WITH THE TRUMP CAMPAIGN “Part John Grisham-like thriller, part business and political memoir.” —The New York Times “[Red Notice] does for investing in Russia and the former ... read more
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs lit... read more
If you're running ads on the Display Network, your call to action needs to be enticing—and match a prospect's expectations for how they want to interact with your brand. See how Joe Martinez, Director of Paid Media for Granular, uses Google Analytics to inform his best CTAs.