Home / E-Marketing News / The Only Factor: The key to high-performing webpages

The Only Factor: The key to high-performing webpages

When potential customers click on a webpage, they ask themselves — either consciously or unconsciously — three important questions: Where am I? What can I do here? and Why should I be here? If you don’t answer all three within the first four to six inches of the page, you are losing customers — and you are losing revenue.

In this Quick Win Clinic episode, Flint McGlaughlin optimizes a webpage submitted by Issues Ink, a content marketing agency for agricultural companies. The page does a good job of answering two of the questions, but it fails to answer the most critical one — why should I be here? In other words, why should I consider you over anyone else? This is called the “Only” Factor.

Watch the video to learn how to avoid this pitfall and get the highest response rate.

Click Here For Original Source Of The Article

Ads by WOW Trk
"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson

About Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

Future-Proof Your Marketing with Call to Action Magazine

The marketing landscape changes rapidly, and only marketers who understand the current and ever-changing conditions — then adapt and innovate within them — will be able to see exponential results. In Call to Action Magazine, we’ve curated recommendations from marketing experts for how you can thrive (no matter what algorithm gets changed tomorrow).

css.php