When potential customers click on a webpage, they ask themselves — either consciously or unconsciously — three important questions: Where am I? What can I do here? and Why should I be here? If you don’t answer all three within the first four to six inches of the page, you are losing customers — and you are losing revenue.
In this Quick Win Clinic episode, Flint McGlaughlin optimizes a webpage submitted by Issues Ink, a content marketing agency for agricultural companies. The page does a good job of answering two of the questions, but it fails to answer the most critical one — why should I be here? In other words, why should I consider you over anyone else? This is called the “Only” Factor.
Watch the video to learn how to avoid this pitfall and get the highest response rate.
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#1 Amazon Best Seller! ─ Infographics EditionWhat are the habits of successful people? The 7 Habits of Highly Effective People has captivated readers for 25 years. It has transformed the lives of Presidents and CEOs, educators, parents, and students ... read more
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No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical st... read more
A discussion of the key factors to consider in launching a landing page for a new segment, plus a free interactive worksheet to help you balance segmentation and resources for your landing page optimization