Home / E-Marketing News / The Mixology of Content Marketing [INFOGRAPHIC]

The Mixology of Content Marketing [INFOGRAPHIC]

Sometimes the best way to teach a person something is to present it within a familiar framework.

Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (or pie if you’re lactose intolerant). All of a sudden fractions aren’t so intimidating, and the information becomes (queue dad joke) digestible.

Seems JBH (a UK-based content marketing agency) noticed this, too, based upon its cocktail-inspired guide to content marketing.

What they’ve so beautifully done, is compared different content marketing formats to cocktails, and then dissected them into their different components — or rather, ingredients.

So a blog post, for example, can be compared to a daiquiri — simply combine 1 part strong examples, 1 part consistency and 1 part specialist industry knowledge, and you’ve got yourself a totally delicious recipe for success.

Are we missing any cocktails? Let us know in the comments?

Mixology of Content Marketing infographic

 

Embed this infographic on your site

Click Here For Original Source Of The Article

Ads by WOW Trk
"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein

About Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

Future-Proof Your Marketing with Call to Action Magazine

The marketing landscape changes rapidly, and only marketers who understand the current and ever-changing conditions — then adapt and innovate within them — will be able to see exponential results. In Call to Action Magazine, we’ve curated recommendations from marketing experts for how you can thrive (no matter what algorithm gets changed tomorrow).

css.php