Sometimes the best way to teach a person something is to present it within a familiar framework.
Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (or pie if you’re lactose intolerant). All of a sudden fractions aren’t so intimidating, and the information becomes (queue dad joke) digestible.
What they’ve so beautifully done, is compared different content marketing formats to cocktails, and then dissected them into their different components — or rather, ingredients.
So a blog post, for example, can be compared to a daiquiri — simply combine 1 part strong examples, 1 part consistency and 1 part specialist industry knowledge, and you’ve got yourself a totally delicious recipe for success.
Are we missing any cocktails? Let us know in the comments?
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~ Albert Einstein