While it looks complicated, it’s simply a way of looking at a sales path and going through elements of the customer’s experience of a particular page or process.
In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Heuristic to show how easy it is to think about conversion in a sales path using the tool.
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“I believe we can change the world. But first, we’ve got to stop living in fear of being judged for who we are.”
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The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.