Home / E-Marketing News / The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology

The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology

Share

After testing more than 10,000 sales paths over the past 20 years, MarketingExperiments and our parent company, MECLABS, have developed a thinking tool anyone can use for optimization.

We call it the Conversion Sequence Heuristic.

While it looks complicated, it’s simply a way of looking at a sales path and going through elements of the customer’s experience of a particular page or process.

In this Quick Win Clinic, Flint McGlaughlin, our CEO and managing director, walks through Axess Wallets’ home page and applies the Conversion Heuristic to show how easy it is to think about conversion in a sales path using the tool.

You might also like:

Download the free 30 Minute Marketer: Value Proposition

Participate in a MECLABS Institute research project and drive conversion increases

Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence

Click Here For Original Source Of The Article

Ads by WOW Trk
"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson

About Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

Kindle Publishing for Beginners: How to Make Your First $1,000 on Amazon

What if I said you could have your book up on Amazon and making money within 72 hours? (Assuming you’ve already written the book, of course.) Sounds a whole lot better than waiting months or even years to find an agent, get a book deal, and go to all the rigmarole of working with a(...)

The post Kindle Publishing for Beginners: How to Make Your First $1,000 on Amazon appeared first on Smart Blogger.

css.php
%d bloggers like this: