As marketers, we tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?”
In Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a fundraising email for “Touchdowns Against Cancer” to help the nonprofit (and our viewers) increase the odds of getting a click on their emails.
“Ray Dalio’s excellent study provides an innovative way of thinking about debt crises and the policy response.” - Ben Bernanke“Ray Dalio’s book is must reading for anyone who aspires to prevent or manage through the next financial crisis.” - Larry Su... read more
by Brené Brown (Author, Narrator), Penguin Audio (Publisher) (3035) Buy new: $24.50$20.95
The number one New York Times best seller. One million copies sold!
From thought leader Dr. Brené Brown, a transformative new vision for the way we lead, love, work, parent, and educate that teaches us the power of vulnerability.
"It is not the crit... read more
This #1 New York Times best-selling guide to decluttering your home from Japanese cleaning consultant Marie Kondo takes readers step-by-step through her revolutionary KonMari Method for simplifying, organizing, and storing.Despite constant efforts to... read more
Out of the Box Owl isn’t your average marketing book: Mary Shannon Moore has expertly crafted something that will forever change the way people build and expand their businesses by leveraging the power that social networking provides. After 12 years ... read more
This year Google's got a need for speed. They've made pagespeed an official mobile ranking factor, and support the AMP (Accelerated Mobile Pages) project. See what this means for you, and how to start building faster pages.