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The Goal of an Email is to Get a Click

As marketers, we tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?”

In Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a fundraising  email for “Touchdowns Against Cancer” to help the nonprofit (and our viewers) increase the odds of getting a click on their emails.

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"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein

About Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

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