Home / E-Marketing News / The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s Deterring Your Customers from Purchasing

The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s Deterring Your Customers from Purchasing

In today’s Quick Win Clinic, Flint McGlaughlin looks at the home and product pages for Worthington Direct, an online furniture store for businesses and schools. It is obvious that everything on this site is designed to help visitors find the product they are looking for and to convince them that the product is right for them. But there are many online furniture stores. Why should visitors choose this company over others? This retailer fails to answer that crucial question.

The designers of this website made a mistake the McGlaughlin believes is the number one flaw most ecommerce stores make today. If you offer the right product, but you neglect to show that you are also the right company, then you have lost a sale.

Your copy on this page needs to help me draw a sense of certainty inside that not only is this the right product but you are the right company. 

— Flint McGlaughlin, Managing Director and CEO, MECLABS Institute

Watch the video to get further insights into creating webpages that produce maximum results.

The post The Essential Messaging Component Most Ecommerce Sites Miss and Why It’s Deterring Your Customers from Purchasing appeared first on MarketingExperiments.
Click Here For Original Source Of The Article

[adrotate group="2"]

About Gayduobhah

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization

Since its introduction more than a decade ago, we’ve written and talked about the heuristic a lot on MarketingExperiments. But others have as well. So let’s take a look at some advice from around the web.

The post 15 Resources to Help You Use a Repeatable Process for Conversion Rate Optimization appeared first on MarketingExperiments.

[adrotate group="2"]