Our experiments have consistently proven that there is a significant difference between a page that uses a clever but incomplete thought as a headline and one that uses a value-infused headline.
The difference creates friction — enough friction to cause a gap in customers’ minds between value and cost. In that momentary gap, instead of taking time to derive value from your headline, they click away from your offer…and onto the offer of your competitors.
In this Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin provides headline writing and testing advice using WGBH Public Broadcasting’s as an example.
Discover the Art of Moment Making“It’s time to live life in the Front Row™’,” says Jon Vroman, author of The Front Row Factor: Transform Your Life with The Art of Moment Making. This book is a collection of inspiring stories, compelling science, and ... read more
by Judea Pearl (Author), Dana Mackenzie (Author), Mel Foster (Narrator), Brilliance Audio (Publisher) (26) Buy new: $24.49$20.95
How the study of causality revolutionized science and the world
"Correlation does not imply causation". This mantra has been invoked by scientists for decades and has led to a virtual prohibition on causal talk. But today, that taboo is dead. The ca... read more
The Ambitious Woman, Esther shows that Ambitious Women are found in all walks of life - the famous and the not-so-famous. They embody characteristics such as inspiration, empowerment and motivation to help people accomplish their goals. Ambitious Wom... read more
What if you had total control overyour hours and weekends?What if you didn’t have toanswer to anyone?What if you took control over your future?When you work for someone else, you don’t control your future. Your boss decides how much money you make an... read more
How exactly is Google interpreting search queries in 2018? And what about the risks of the "no click" search? Today we chat with SEO experts Rob Bucci and Cyrus Shepard about local targeting, featured snippets, and more.