Home / E-Marketing News / The Danger of Marketing Background Noise: How to communicate your offer with maximum clarity

The Danger of Marketing Background Noise: How to communicate your offer with maximum clarity

“The key to getting performance out of this page is … put yourself in the shoes of the person coming to the page and see if you can truly say, ‘I understand.’”
Flint McGlaughlin, CEO and Managing Director, MECLABS Institute

Do you know the most essential element of communication that relates to marketing?

If your answer is “value proposition,” you would be mistaken.

The most important element is Clarity. It is, in fact, not only more important than your value proposition, but it also trumps price, quality of design and even the way you position yourself against your competitor.

Suppose you are actually offering the best product or service available, and on a scale of one to 100, your offer is 100. Multiply the value of your offer by the value assigned to the Clarity of your offer. If Clarity is zero, then your offer equals zero as well.

Your offer, no matter how amazing it is, doesn’t matter to your visitors if they don’t understand it.

In today’s Quick Win Clinic, Flint McGlaughlin optimizes a landing page from FreedomCare. The agency really has an amazing offer that is unique and appealing – the ability to help sick patients and their families get the personalized care they need. The only problem is, the offer is not clear to first-time visitors. It lacks Clarity.

McGlaughlin shares three principles that FreedomCare, and marketers like you, can utilize to overcome this obstacle to conversion. As you watch the video, you may want to take some notes to help you reduce noise and increase Clarity for your webpages.

The post The Danger of Marketing Background Noise: How to communicate your offer with maximum clarity appeared first on MarketingExperiments.

Click Here For Original Source Of The Article

Ads by WOW Trk
"Glory is fleeting, but obscurity is forever."
~ Napoleon Bonaparte

About Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend

PPC Agency Paracore saved their client $30k in ad spend and reduced their cost per lead by over 40%. Their secret weapon? They had two, actually: Unbounce’s Dynamic Text Replacement and call tracking via CallRail. Check out their story.

css.php