There is a stark difference between talking “at” your customer and talking “to” your customer. Talking “at” your customer will create a disconnect; it simply tells the customer what to do but doesn’t tell the customer how to do it. Talking “to” your customer will create a connection; the message will feel relational and it will begin a conversation.
In this Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin optimizes an email for BJ’s Wholesale that fails to talk “to” its customers and, instead, talks “at” them.
A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth GodinSeth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his bl... read more
An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerfu... read more
by Robert Greene (Author, Narrator), Paul Michael (Narrator), Penguin Audio (Publisher) (83) Buy new: $42.00$35.95
From the number-one New York Times best-selling author of The 48 Laws of Power comes the definitive new audiobook on decoding the behavior of the people around you.
Robert Greene is a master guide for millions of listeners, distilling ancient wisdom ... read more
This combination planner-and-journal helps readers strategize their lives and increase their performance via writing prompts, self-assessments, and calendars--all backed by science and the author's 20 years coaching the highest performers in business... read more
A discussion of the key factors to consider in launching a landing page for a new segment, plus a free interactive worksheet to help you balance segmentation and resources for your landing page optimization