As an AdWords account manager, you have ultimate control over ads, but not always the equally important landing pages. Today we share 3 specific things you can do to alter performance directly and influence your designer, clients, or team to improve landing pages for AdWords.Read More »
Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands can get away with simply using a noun or two as their value proposition because ...
The post Conversing with the Customer: Beware of using too many nouns appeared first on MarketingExperiments.Read More »
Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project.
A long-form sales page can help businesses generate insane revenue. But only if the sales page is written well. How do you know if the copywriter you're thinking of hiring is going to be able to write a kick-ass sales page? We asked some of our fave online marketers about hiring freelancers.
The post Is $5000 a lot to charge for a sales page? We asked 14 marketers who hire freelancers. What they revealed could help you land your next project. appeared first on Copywriting For Start-ups And Marketers.Read More »
Imagine if one day your blog just disappeared. It’s a terrifying thought, right? You put all that work into writing amazing content and developing an audience. The last thing you want is for it all to go up in a puff of smoke because of some technical issue or hacker. But if you don’t back(...)Read More »
For the sake of your paid spend, your landing pages need to convert, but there are dozens of on-page factors to consider regarding your page's performance. If you've ever wished for a way to independently grade or review your pages, you're going to love the Landing Page Analyzer we've just launched.Read More »
Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we explore how we used the same scientific principles to improve conversion in a call center.
The post Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing appeared first on MarketingExperiments.Read More »