Some writers seem to have a magic touch… One minute you’re reading their opening, and before you know it, you’ve reached the end of their article. Their content reads so smoothly, it’s almost impossible to stop. So how do they do it? Well, great writers are meticulous about making each line flow seamlessly into the(...)Read More »
Manage paid media for your marketing team? Your stakeholders often only see your hefty budget, leaving you under pressure to perform. No matter how complex your PPC strategy—you need to articulate it clearly. See how the Paid Media Cube framework can help.Read More »
In this Quick Win Clinic, we see a page that has several positive factors going for it. Our attention is captured. But just as the conversation gets rolling, it seems to end and we are left hanging, even a little confused. Watch the video to see where the mistake was made and get some free advice on how to keep the conversation going with your customers
The post Page Layout Optimization: A common mistake marketers and web designers make, and how to avoid it appeared first on MarketingExperiments.Read More »
Writing a bio is hard. You have to knock ’em dead with two or three dazzling sentences that show you’re a likable, credible, and accomplished expert. When readers read your bio, they must believe you’re the answer to their prayers — the superhero they’ve been waiting for, that will swoop in and solve that big(...)Read More »
If you want to maximize your revenue, it's not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety.
The post Form Optimization: The importance of communicating value before making the “ask” appeared first on MarketingExperiments.Read More »
Create a hierarchy, evoke emotion, or even break the rules (with purpose). There's a whole range of ways to use fonts, and it's especially crucial on landing pages, which need to match the branding of your main website. In today's post, see tips on how to use typefaces effectively in your marketing, straight from Unbounce's designers.Read More »