Today, We Are Fools. Happily. (Or why we built and are finally launching Airstory.)

After 2.5 years of researching, interviewing, iterating, scrapping it all and starting over, we’re officially launching Airstory, the drag-and-drop document builder for teams. Here’s the rocky path that got us here.

The post Today, We Are Fools. Happily. (Or why we built and are finally launching Airstory.) appeared first on Copywriting For Start-ups And Marketers.

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"Patriot: the person who can holler the loudest without knowing what he is hollering about."
~ Mark Twain
 

20 Ways to Be Just Another Mediocre Blogger Nobody Gives a Crap About

A troubling thought, isn’t it? You’re slaving away at your blog, but you can’t help wondering if you have a shot in hell of getting anyone to read it. What makes you any different from the millions of other bloggers hoping for attention? You’re all doing the same stuff. Cranking out posts, messing around on(…)
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"Do, or do not. There is no 'try'."
~ Master Yoda
 

Design and UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]

The fast pace at which the digital world is changing means there are always new trends promising to skyrocket our results. But which ones should you pay attention to in 2017? Check out this shortlist of the most promising and impactful digital marketing trends of the year.
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"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein
 

47 Resources for People Who Love to Write but Can Never Find the Time

Tugs at your soul, doesn’t it? You love to write. You always have. But honestly — who has the time? Not only do you have a job and family and friends, but there are a gazillion tiny distractions popping up on your cell phone 24 hours a day, all interesting, all seemingly important, all keeping(…)
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"Do, or do not. There is no 'try'."
~ Master Yoda
 

16 Overlay Examples Critiqued for Conversion

Overlays can do a lot of the heavy lifting when it comes to capturing the attention of visitors. But once you have their attention, what are you doing to pique their interest? We critique 16 overlays to illustrate some dos and the don’ts.
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"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali
 

The Top 5 Most Shared MarketingExperiments Content from 2016

Yes, yes. 2016 was a bad year. We get it. But it wasn’t all bad. We published some fairly exciting stuff here on MarketingExperiments. It was so exciting that a good portion of our audience found the time to share it with their followers. Just these five pieces from 2016 were shared 1,435 times.
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"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson
 

Don’t Ever Launch an Overlay Without This Checklist [FREE DOWNLOAD]

Overlays are everywhere right now. You know why? Because they work. Or rather, the good ones — the ones leveraging best practices. We’ve compiled the 24-Point Overlay Checklist to help make sure every overlay you launch is one of the good ones.
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"Do, or do not. There is no 'try'."
~ Master Yoda