This website has expounded before on the many different ways our Conversion Sequence Heuristic can be applied to any aspect of a funnel, but I’d like to take some time to explain how it can be applied to verbal conversations with the customer.Read More »
A paid ad campaign that hasn’t been optimized to eliminate wasted spend is like a ship with leaks in it—destined to sink. And even the best paid media managers can fall into traps, spending more than intended without realizing. In today's post, see three ways you might be throwing away your PPC spend and how to ensure you can turn things around with quick fixes.Read More »
Revolutionary apparel brand Indochino outfits thousands of men with quality, made-to-measure suits, and has seen over 50% growth in retail year over year since 2015. But did you know Unbounce landing pages are a big part of their pay-per-click strategy? Today, see what the brand's Director of Acquisition says helped them see more ROI from their Facebook ads.Read More »
“Mom, can I have $5 to buy a comic book and some chips?” And by “comic book” I meant unwholesome magazines filled with smutty novel excerpts, make-out tips and, QUIZZES. Oh my, the quizzes. They’re the REAL reason I bought magazines (before BuzzFeed took over the quiz universe). Tell me… … do you remember taking […]
The post Beyond BuzzFeed: How I used quizzes to generate 10,000+ qualified leads appeared first on Copywriting for startups and marketers.Read More »
In this article, we’ll zoom in on one example of a selection effect that might cause a validity threat and thus misinterpretation of results — running multiple tests at the same time — which increases the likelihood of a false positive.
The post Conversion Optimization Testing: Validity threats from running multiple tests at the same time appeared first on MarketingExperiments.Read More »
After 30 days and 37,000 words, this was the single greatest experiment and exercise in content marketing I've ever undertaken. The data is fascinating. If you care about content marketing or work in SaaS, this is an important post to embrace for 2018.Read More »