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Tag Archives: lead generation

The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever)

The greatest, most prolific copywriters on the planet don't start from scratch. Join the ranks of top copywriters - even if you aren't a copywriter - by using copywriting formulas to write and optimize your words. We've got every single copywriting formula we could find in this one post.

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Get More from Social by Doing Less [PODCAST]

Do you feel like the time you spend on social media campaigns is disproportionate to the results you're getting? Stop guessing at what'll work, and start using these data-driven hacks to streamline the time you spend on social media.

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How Personality Affects Website Preferences

We know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Read on to learn the sites that different personalities prefer.

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Fluff is Thy Foe: 6 Insurance Landing Page Examples & Critiques

Why are marketers so often tempted to write wishy-washy copy or "jazz up" pages with lazy stock imagery? Fluff is what we reach for when we're not sure what to say or do, but it's a perfect example of more sometimes being worse than less. Look no further than these six insurance landing page examples, which will show you the fluffiest pitfalls to avoid in your next campaign.

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9 Surefire Strategies for Standing Out in a Sea of Sameness

It feels just like struggling to solve a 24,000-piece jigsaw puzzle, doesn’t it? Connecting everything you’ve heard about building a popular blog. Advice about headlines, design, writing, promotion, outreach – the list never ends. And all the while you feel like nobody truly cares about your blog. The big names in your niche get hundreds(...)

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Email Capture Optimized: How one small change led to a 364% increase in leads

Want customers’ emails? Make sure your visitors perceive that it’s worth it to give it to you. This article tells how one small change accomplished that and more than tripled email capture.

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