Home / Tag Archives: lead generation (page 98)

Tag Archives: lead generation

The Ultimate Guide to Running a Holiday Email Campaign [Free Ebook]

35% of holiday shoppers rely on promotional emails to keep them informed of the best products and deals. Don't let them down: ensure your holiday campaign hits all the right notes with The Ultimate Holiday Email Marketing + Landing Page Guide, a free ebook written by Unbounce and Campaign Monitor.

Read More »

Email Marketing: 4 data points to help you build the case for a bigger budget in 2016

As we get towards the end of the year, it's time for B2C marketers to make last-minute tweaks to drive holiday sales. But as the end of the year draws nearer, so does the day that the 2016 budget kicks in. To help you win the email marketing budget you need to be successful in 2016, read on to learn a few data points that you can drop into your proposal or presentation.

Read More »

Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion

If your pay-per-click ads don’t match what prospects are searching for, they’re not going to get clicked. Say exactly what your prospect wants to hear on both your ads and landing page with these two dynamic features — and decrease your cost-per-click and increase your conversion rate while you’re at it.

Read More »

Build a Data-Driven Content Strategy by Yourself, for Free, in 1 Day

If you don't have a content marketing strategy in place, you're losing customers to competitors who do. But it doesn't take a huge team or big investment to start: just some free tools from Google and about a day's worth of work.

Read More »

How to Interview Influencers (Even If You’d Rather Curl up and Die)

What is it with interviews? All the top bloggers seem to do them. They get to know each other. They share their knowledge and stories. And they engage, educate and entertain their fans. Interviews are the mark of a professional blogger, and you’re dying to join that club. But something’s holding you back. You know(...)

Read More »

Email Marketing: What travel sites can teach you about creating successful campaigns

Email marketers know that subject line plays a vital role in the open and clickthrough rates of an email. However, with marketing emails rendering differently across different email clients, content and images often get corrupted from the marketer's initial concept to the final result. Read on to learn some of the challenges in email marketing and how to overcome them.

Read More »