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Tag Archives: lead generation

Your Marketing Should Make Your Prospects Say “AHA!,” Not Just “Yes”

In the world of marketing, we are sometimes content to get a "yes" from our potential customers. A "yes" generally means a sale, a lead or a click. But what we don’t always get when a customer says “yes” is the maximum intensity of that “yes.” Read on to learn why it's important to increase the intensity of a customer's "yes" to a "aha!"

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Kick-Start Your International Marketing Strategy by Leveraging Your Content

If expanding your marketing efforts into other countries sounds daunting, stop carrying the weight of the world on your shoulders. You don't have to reinvent the wheel to kick-start your international marketing strategy — you just need to do more of what has already worked.

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3 Simple Blog Graphics You Can Create (Even if You’re Not a Designer)

Let’s be honest. Blogging is hard. You’re forced to wear many hats – writer, editor, promoter, social media manager, even accountant. And adding another hat – designer – is probably the last thing on your to-do list. But the problem is, beautiful prose just isn’t enough these days. Your work must look great, too. Because(...)

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Lead Nurturing: Content-focused strategy leads to 74% lift in leads for Precor

At MarketingSherpa Email Summit 2015, Stephen Bruner of Precor spoke about how he and his team overhauled the company’s lead nurturing efforts by changing its emailing tools and strategies. Learn how the team achieved an engagement rate three times higher than the year before by utilizing content.

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How Do I Optimize My Landing Page When I Don’t Have Enough Traffic to A/B Test?

Think that A/B testing is a mandatory part of optimizing your landing pages? Think again: if you're getting less than 1,000 conversions a month, your tests could be misleading you. So what can you do? Start by learning what our panel of testing experts recommended at CTA Conf 2015.

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The Power of Vulnerability in Copywriting [PODCAST]

Being authentic in your copywriting shouldn't come at the expense of writing high-converting copy. In this episode of the Call to Action podcast, we learn how being more vulnerable can help you craft persuasive, relatable copy.

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