Home / Tag Archives: lead generation (page 96)

Tag Archives: lead generation

Ecommerce: 6 takeaways from a 42-day analysis of major retailers’ holiday marketing

In today’s MarketingExperiments blog post, we’ll look at the 2014 holiday campaigns of Amazon, Best Buy, Apple and Walmart and see what you can learn from their efforts. If you sell anything at all – from books to electronics to glow-in-the-dark toilet paper – you compete with at least one, if not all, of these retailers. Read on to learn from how you can apply these lessons to your own holiday campaigns.

Read More »

How to Turn Quora into a Traffic-Driving Machine for Your Blog

Frustrating, isn’t it? You work tirelessly on your content – but no one reads it. It’s like giving a presentation to an empty room. No matter how much insight you have to share, nobody’s there to even notice. You feel certain that if you could only get some more traffic to your blog, the content(...)

Read More »

How Variance Testing Increased Conversion 45% for Extra Space Storage

At MarketingSherpa MarketingExperiments Web Optimization Summit 2014, Emily Emmer, Senior Interactive Marketing Manager, Extra Space Storage, presented on how she was able to use variance testing to better her company’s testing results. Discover how this effort contributed to a 45% increase in conversion and learn Emily’s advice for starting variance testing.

Read More »

How to Charge Your Clients for Landing Page Services

If you offer landing page services, should they be part of a retainer fee or their own line item? Find out how other agencies are pricing their landing page services to keep both their clients and accountants happy.

Read More »

Joanna Wiebe on What Happens When Copywriters Get Lazy [PODCAST]

To write good copy, you need to understand the rules but be willing to break them. In this episode of the Call to Action podcast, Joanna Wiebe warns against what happens when copywriters get lazy, and challenges marketers to get more adventurous with their copy.

Read More »

The Weird and Wonderful Ways You Never Thought to Use Landing Pages

The best landing pages are designed to serve a single campaign goal; this focus is what makes them so indispensable to lead generation campaigns. But it also makes landing pages great for so many other things — here are the weirdest and most wonderful examples we found.

Read More »