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Tag Archives: lead generation

What 6+ Years of Landing Page Optimization Taught Oli Gardner [VIDEO]

When you’ve seen more landing pages than anyone on the planet, the things you learn start to color your experience of the entire world — from hardware store visits to interactions with your boo. In this special video edition of the Call to Action podcast, Oli Gardner of Unbounce tells all about what 6+ years of landing page optimization has taught him about marketing (and life).

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Is A/B testing failing you? Here are 19 shorter, faster paths to growth

Whether you like the term "growth hacks" or not, the fact of the matter is this: there are a bunch of smarter ways to grow your biz. Here are 19 of 'em - complete with over 30 examples from startups like Airbnb, Dropbox, Wistia, Buffer and DollarShaveClub.

The post Is A/B testing failing you? Here are 19 shorter, faster paths to growth appeared first on .

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BLUF: 4 Examples of High-impact Copy Inspired By this Military Tactic [+ Free Downloadable Worksheet]

It's easy to get wrapped up in the brilliance of one's own writing; however, in today's world of barely there attention spans, getting to the point is of utmost importance. Which is why we're here to whip you into clear, concise copywriting shape. Using BLUF (Bottom Line Up Front), a military tactic that highlights the most vital information first, you can convince your visitors to convert in fewer than 30 words... now drop and give me 20.

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Using Strategic Testing to Drive Customer Engagement: An interview from MarketingSherpa Summit 2016 [Video]

Watch this MarketingSherpa Summit 2016 interview with Mike Loveridge of Humana to learn how his team harnessed strategic, incremental testing to drive healthcare enrollment.

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10 Creative Places for Opt-In Forms That’ll Supercharge Your Signups

Let me guess. You signed up for Mailchimp, AWeber, or Constant Contact and created an opt-in form to snag yourself some new subscribers for your blog. Maybe you even went the extra mile and created a juicy opt-in offer to tempt them to hand over their precious email addresses. Then you posted it on your(...)

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Insights from 900 U.S. News Consumers: Millennials’ and older generations’ attitudes toward the news

A recent study by MECLABS Institute, the parent research organization of MarketingExperiments, found that age is one of the factors predicting likelihood to pay for subscription to news sources. Read on to learn from the MECLABS Institute Executive Series about the difference in attitudes between Millennials and older generations when it comes to the news.

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