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Tag Archives: lead generation

Data-Driven Ways to Choose Effective CTAs for Your Display Ads

If you're running ads on the Display Network, your call to action needs to be enticing—and match a prospect's expectations for how they want to interact with your brand. See how Joe Martinez, Director of Paid Media for Granular, uses Google Analytics to inform his best CTAs.

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WordPress Hosting: A Brutally Honest Guide That’ll Save You Money

This is painful to say, but… Most of what’s published out there about WordPress hosting is total BS. Not just incomplete information. Not just half-truths. I’m talking outright lies and boldfaced scams. You can’t even get straightforward answers to basic questions like… Should you go to the trouble of setting up a WordPress site or(...)

The post WordPress Hosting: A Brutally Honest Guide That’ll Save You Money appeared first on Smart Blogger.

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Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion

If you can identify the main cause of anxiety on the page and implement an overcorrection element in close proximity, you are on your way to higher conversion and more sales.

The post Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion appeared first on MarketingExperiments.

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In Conversion Optimization, The Loser Takes It All

We know how it feels when you have to present a losing test to well-meaning clients who were convinced this was a winner. But not all conversion optimization tests should be winners. Here’s why.

The post In Conversion Optimization, The Loser Takes It All appeared first on MarketingExperiments.

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Customer Motivation: How a craft brewery tapped into the element that most affects conversion

If you want conversion rate increases, the No. 1 factor to consider is customer motivation, according to the Conversion Sequence Heuristic from MECLABS Institute. I recently came across a great example of an entire product built solely on customer motivation.

The post Customer Motivation: How a craft brewery tapped into the element that most affects conversion appeared first on MarketingExperiments.

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Google Marketing Live: An Advertiser’s Take on the Highlights

What new features can you expect to hit Google Ads this year? If you missed yesterday's live keynote, or just want a quick update on what's actually changing, today we share our Paid Media Manager's notes to keep you in the loop.

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Product List

|b9d029f77b0ce82711c2167bff5b9af1|   Share 1 2 3 … 7 8 9   Share |41a3a8deb7119f33153cfa7f98d284f8| |98cec502450efd8079b5973a4b8ac056| The surprisingly simple way to lose weight fast and get into the best shape of your life – permanently This book clearly outlines a complete and permanent solution It’s a scientifically based and nutritionally sound way ...

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