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Tag Archives: lead generation

How to Create More Actionable PPC Reports (That’ll Improve Your Landing Page Strategy, Too)

You want your PPC reports to provide takeaways that you can use to optimize your campaigns (and your landing pages, too). Here are a few measures you can take, together or on their own, to better understand your campaign performance.

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How to Use CallRail to Attribute Phone Calls Back to Your Landing Pages

Your AdWords campaigns often result in phone call inquiries, which can be especially lucrative because prospects are often already at the bottom of the funnel if they reach out. But without proper tracking in place, you'll never know whether calls are actually resulting in sales. Luckily, there's a solution — and it can tell you which ads, landing pages and keywords and working best.

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10 Tried and True Tactics for Getting Your First Coaching Client

You’ve seen their posts on social media… Bloggers boasting about their multiple six-figure coaching businesses, telling you how much they love their work, their clients, and their lives. They tell the tales of their premium coaching packages and the waiting list of clients eager to whip out their credit card. It seems like an awesome(...)

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How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend

PPC Agency Paracore saved their client $30k in ad spend and reduced their cost per lead by over 40%. Their secret weapon? They had two, actually: Unbounce’s Dynamic Text Replacement and call tracking via CallRail. Check out their story.

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The Hypothesis and the Modern-Day Marketer

How can you be so certain you’re creating the most effective marketing offers and messages? Simply put, no one can. However, instead of seeking an answer to your marketing challenges, what if you focused on the right question instead? And used your A/B testing, data and analytics to answer that question to better serve customers and ultimately increase conversion. This MarketingExperiments blog post shows you how.

The post The Hypothesis and the Modern-Day Marketer appeared first on MarketingExperiments.

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Data-Backed Advice for High-Converting Real Estate Landing Page Design [+ FREE TEMPLATE]

Our design team analyzed our highest-converting customer landing pages and conversion benchmark data to determine what design and copy elements convert best in the Real Estate industry. Here are their key findings (and a landing page template they modelled off of them).

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