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Tag Archives: lead generation

The Ultimate Copywriting Crash Course, as Taught by Mad Men (Infographic)

Mad Men has now ended, and the copywriters of the world wail in sadness. How will anyone ever understand us again? How will we live without Peggy Olson to look up to and commiserate with? To make us feel better, we put together this infographic featuring top copy lessons from Don Draper, Peggy Olson, Freddy Rumsen, Michael Ginsberg and others.

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Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out

You use opt-in boxes and pop-ups to grow your list. But are you missing out on converting more visitors to subscribers by focusing entirely on the opt-in? Have you considered testing pop-ups featuring opt-out buttons as well? If not, read this to see why every lead-capture pop-up box needs an opt-in and opt-out button.

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If You Want To Measure Your Copy So You Can Improve It, Give Every Element 1 Job To Do (Infographic)

You want to measure the success - or failure - of your copy. But how the hell do you know how to measure it? Do you call all the copy on a page "bad" if the page isn't converting? Or is only one element of your copy to blame? In this post, we'll introduce you to the You Had One Job rule of conversion copywriting.

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Do These 7 Tragic Mistakes on Your ‘About’ Page Chase Customers Away?

Your About page is one of the most visited pages on your site. But is it a dead end? Do you have a clue what visitors go there to do... or why... or how you can help them do that? Check out this post by copywriter Henneke Duistermaat to see the 7 sins of About pages.

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How to Write a Kickstarter Pitch: An Analysis of the Best – And Worst – Campaign Copy

Trying to get backed on Kickstarter? You'll need a pitch page - and a damn good one at that. But where do you even start? And how long does it need to be? And what's your story? And should you demonstrate your product? And what if your product doesn't lend itself well to demonstration?!!?! There are tons of questions that Kickstarter's handbook doesn't help with. So we analyzed top-performing Kickstarter pitches, which we present to you today. (Beware: it's a meaty post.)

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70% of SEO Is Easy. Here’s What One SEO Pro Swears You Should Do to Master It.

You're busy. Your business is doing pretty well. So why should you care enough about SEO to spend time on it? The main reason is that you probably already see around 30-60% of your website traffic come from the search engines. That might make you think that you don't need to bother, because you're already doing so well. But you're almost certainly wrong. Read this to get the whole picture...

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