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Tag Archives: lead generation

Value Proposition: How to find the best expression of your value

How to determine the most effective answer to why customers should choose your product.

The post Value Proposition: How to find the best expression of your value appeared first on MarketingExperiments.

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Landing Page Essentials: A Free Video Crash Course from Unbounce and Skillshare

In 11 quick videos totaling 31 minutes, learn the crucial elements of a high-converting landing page and how to create a compelling marketing campaign.

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A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance?

The data from A/B testing provides valuable insights into customer behavior. But if you don’t understand those numbers, they will only mislead. Read on for a quick dip into the deep end of statistics and sample sizes.

The post A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance? appeared first on MarketingExperiments.

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Strategies to Scale Your Local PPC Campaigns Without Killing Your ROI

Targeting multiple locations with your Google Ads campaigns? Don’t take the long route. Use these smart strategies and tools to scale local PPC campaigns without any headaches.

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20 Conversion Optimization Tips for Zooming Past Your Competition

Done right, conversion optimization can make all the difference between zooming past your competition and being left in the dust. Read 20 tips from Alex Birkett about how you can use experiments and analysis to discover which customer experiences convert more frequently. Then start implementing.

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Missed Call to Action Conference 2018? Get the Top Takeaways, Speaker Videos, and More

Twenty-two digital marketing experts took to the stage at this year's Call to Action Conference to equip 1,000 marketers for 2018 and beyond. Here's absolutely everything we learned.

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Product List

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