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Tag Archives: email marketing

How to Build a Sticky SaaS Product

Unless you're selling frying pans, you'd better be in the business of making your SaaS product sticky. In today's Product Marketing Month post we look at why Time to Value (TTV) is key to your customer's success.

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25 Things You Can Do With Unbounce that Your UX/Web Team Will Love

On day 3 of Product Marketing Month, I take a lateral look at the Unbounce technology, to see if it could be repurposed and repackaged to create new products, that solve real pains for current and future customers. What came out of this exercise is a list of 25 different use cases that can make an impact on the user experience of marketing on your website.

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50 Creative Ideas Your Marketing Team Can Use to Improve SaaS Product Adoption & Awareness

On day 2 of Product Marketing Month, we explore how to generate a ton of ideas that you can get started with today to bring a huge lift in product awareness and product adoption. From simple bio updates, to live interactive product demos on your blog.

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Product Marketing Month: Why I’m Writing 30 Blog Posts in 30 Days

To kick off 2018, Unbounce co-founder Oli Gardner is taking over the Unbounce blog, writing 30 posts in 30 days, all about product marketing. It's going to be an intense and transparent look at the lessons we're learning as we expand from one product to multiple products. We'll be sharing innovative tips that can help you become a better product marketer, as well as the product adoption and churn metrics that are driving our obsession to do this January Product Marketing Month challenge.

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Best of 2017: Our Favorite Posts for Writers from the Last 12 Months

2018 is around the corner. This could be the year you crack your first 1,000 subscribers. This could be the year you get published on that blog you’re dying to write for. This could even be the year one of your blog posts goes viral. But none of that will happen unless you keep at(...)

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Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017

We’ve taken a peek into our analytics to see what most interested our readers in the past year, and are sharing the most popular MarketingExperiments conversion optimization, A/B testing and value proposition content in 2017. Read on to get ideas that, coupled with your internal reflection, will create a powerful 2018 for you and your company.

The post Most Popular Marketing Experiments Conversion Optimization, A/B testing and Value Proposition Content in 2017 appeared first on MarketingExperiments.

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