Tag Archives: email marketing

It’s not enough to run the right tests, you will get a higher ROI if you run them in the right order. Let’s look at a few example scenarios.

The post A/B Testing Prioritization: The surprising ROI impact of test order appeared first on MarketingExperiments.

You’ve heard the advice a million times. Write great comments on popular blogs, and your blog will grow. Why, it’s so easy even a caveman can do it! And it’s true — comments can be powerful. A great comment can land you on the radar of a popular blogger — the kind of super-connected influencer(...)

The post How to Write Blog Comments That Stand Out (Plus Examples!) appeared first on Smart Blogger.

If you're running ads on the Display Network, your call to action needs to be enticing—and match a prospect's expectations for how they want to interact with your brand. See how Joe Martinez, Director of Paid Media for Granular, uses Google Analytics to inform his best CTAs.

This is painful to say, but… Most of what’s published out there about WordPress hosting is total BS. Not just incomplete information. Not just half-truths. I’m talking outright lies and boldfaced scams. You can’t even get straightforward answers to basic questions like… Should you go to the trouble of setting up a WordPress site or(...)

The post WordPress Hosting: A Brutally Honest Guide That’ll Save You Money appeared first on Smart Blogger.

If you can identify the main cause of anxiety on the page and implement an overcorrection element in close proximity, you are on your way to higher conversion and more sales.

The post Product Pages Tested: How carefully pinpointing customer anxiety led to a 78% increase in conversion appeared first on MarketingExperiments.

We know how it feels when you have to present a losing test to well-meaning clients who were convinced this was a winner. But not all conversion optimization tests should be winners. Here’s why.

The post In Conversion Optimization, The Loser Takes It All appeared first on MarketingExperiments.

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