Tag Archives: email marketing

B2B products and services can be difficult to fully capture on a landing page—we know from experience. To help you better understand what makes an effective B2B landing page, we’ve analyzed six of our recent faves.

Let’s begin with a simple fact: Anyone can start a blog, but not anyone can start a blog other people want to read. In the throes of self-pity, you might be tempted to believe it’s because of the fickleness of human nature, a lack of influential connections, or perhaps the realization of how difficult building(...)

The post What to Blog About: The Data-Driven Guide to Choosing Blog Topics appeared first on Smart Blogger.

It's undeniable that 2019 will be the year of page speed. Unbounce weighs in on why Google is sending strong signals about boosting your page performance, what most marketers are doing about it, and how you can get ahead of the competition.

How to determine the most effective answer to why customers should choose your product.

The post Value Proposition: How to find the best expression of your value appeared first on MarketingExperiments.

In 11 quick videos totaling 31 minutes, learn the crucial elements of a high-converting landing page and how to create a compelling marketing campaign.

The data from A/B testing provides valuable insights into customer behavior. But if you don’t understand those numbers, they will only mislead. Read on for a quick dip into the deep end of statistics and sample sizes.

The post A/B Testing: Why do different sample size calculators and testing platforms produce different estimates of statistical significance? appeared first on MarketingExperiments.

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