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Tag Archives: email marketing

Mental Cost: Your customers pay more than just money

If you don’t understand them well, mental costs can be detrimental to conversion because they add to the cost of the decision beyond just the price of a product.

The post Mental Cost: Your customers pay more than just money appeared first on MarketingExperiments.

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26 Writing Exercises That’ll Give Your Content More Punch and Power

Wouldn’t you love to smash your content out of the ring every time? To always land that knockout blow, just like your blogging idols? Imagine having the same audience of cheering fans, clamoring to read your next post (or to buy your next book). Yep. That’s the dream, alright. But let’s face reality. When you(...)

The post 26 Writing Exercises That’ll Give Your Content More Punch and Power appeared first on Smart Blogger.

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See How Dynamic Text on a Landing Page Helped Increase Conversions by 31.4% [A/B Test Reveal]

Could the verb someone uses in their Google query actually impact whether they'll convert on the resulting landing page? This is what digital agency ConversionLab wanted to find out on behalf of client, Campaign Monitor. See their statistically significant test results and how dynamic text could help your brand's paid search campaigns.

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AdWords Competitor Targeting: What You Need to Know Before Starting

If you’ve been noticing the cost of your branded search terms creep up in AdWords, competitor targeting is a likely culprit. Targeting a competitor's brand terms in search might seem like a no brainer, but you've got to do it right. See how to find out if your terms are being bid on and how to try this tactic properly.

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How I turned my wedding into an email marketing case study (with a slightly epic mistake)

What happens when you use your wedding as a test for an email marketing case study? Margo tries it out. And pinpoints some dead-simple email marketing tips you can use today.

The post How I turned my wedding into an email marketing case study (with a slightly epic mistake) appeared first on Copywriting for startups and marketers.

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These are the 16 painful lessons I learned writing 10,211 headlines in 100 days

He set out to write 100 headlines in 100 days for 100 companies. What he found about writing content... and finding his niche... will surprise you.

The post These are the 16 painful lessons I learned writing 10,211 headlines in 100 days appeared first on Copywriting for startups and marketers.

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