From previous posts on Big Five personality research in marketing we know that different personalities prefer different images and messages in ads. Personalizing ads based on personality can yield a high return on your marketing investment. Read on to learn from a study comparing the clickthrough rates of personality-matched Facebook ads to the benchmark clickthrough rate in the traveling category.Read More »
The Lane Bryant #ImNoAngel campaign is the most recent of many comparative advertising campaigns that call out competitors directly. We've found that the benefits of writing copy that picks a fight with your competitors far outweighs the challenges. In this post, see the studies and examples that will help you decide: should your copy pick a fight?
The post Why Your Copy Needs to Pick a Fight with the Other Guy (Instead of Smiling and Shrugging) appeared first on .Read More »
When it comes to optimizing your AdWords account, wouldn’t it be great to know exactly what to do on a weekly basis to get closer to your goals? If you're looking to trim down, maintain or beef up your AdWords account, we've got you covered — with gifographics!Read More »
Telling a compelling story on your landing page is great start to engaging and converting visitors... but what if you don't fancy yourself much of a storyteller? We've got a series of copywriting formulas to help you spin your tale, straight from the toolbox of expert copywriter Amy Harrison.Read More »
As 2016 rapidly approaches, what better time to reflect on 2015? Read on to learn the top lessons of the year from a review of all of the 2015 Web clinics produced by MarketingExperiments.Read More »
Wouldn't it be nice to have a sounding board the next time you publish a landing page? In Unbounce's latest web series, Oli Gardner deconstructs marketing campaigns — landing pages, emails and ads — to demonstrate how to increase conversion rates.Read More »
|b9d029f77b0ce82711c2167bff5b9af1| Share 1 2 3 … 7 8 9 Share |41a3a8deb7119f33153cfa7f98d284f8| |98cec502450efd8079b5973a4b8ac056| The surprisingly simple way to lose weight fast and get into the best shape of your life – permanently This book clearly outlines a complete and permanent solution It’s a scientifically based and nutritionally sound way ...Read More »