Imagine if one day your blog just disappeared. It’s a terrifying thought, right? You put all that work into writing amazing content and developing an audience. The last thing you want is for it all to go up in a puff of smoke because of some technical issue or hacker. But if you don’t back(...)Read More »
For the sake of your paid spend, your landing pages need to convert, but there are dozens of on-page factors to consider regarding your page's performance. If you've ever wished for a way to independently grade or review your pages, you're going to love the Landing Page Analyzer we've just launched.Read More »
Marketing experimentation and A/B testing are extremely powerful tools for digital marketing optimization. However, the customer-first science principles behind them don’t have to be limited to digital environments. In this article, we explore how we used the same scientific principles to improve conversion in a call center.
The post Call Center Optimization: How a nonprofit increased donation rate 29% with call center testing appeared first on MarketingExperiments.Read More »
Ever get frustrated by how far off the mark some copy or design you’ve received from your agency is? Read on for a free tool to help close the gaps your entire marketing and advertising ecosystem may have about the customer, to create more effective (and more quickly approved) marketing initiatives with less rework.
The post Customer Theory: How to leverage empathy in your marketing (with free tool) appeared first on MarketingExperiments.Read More »
When Jon Morrow launched his new personal development blog, Unstoppable.me, at the end of 2016 he reached out to a few successful bloggers to share his first post. Jon credits Steven Aitchison’s Facebook fans for the massive amount of clicks and shares that put that first post over the viral edge — 16,000 in three(...)Read More »
For many, the subject of website popups can be tricky. There's no doubt they can be highly annoying when used aggressively or poorly, but as the ecommerce marketers at Auckland-based Canvas Factory found, there is indeed a right way to experiment and see meaningful results. Today's post shares their success and targeting lessons.Read More »