Home / E-Marketing News / Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]

Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]

Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some of the ways they’re increasing product awareness and adoption of a new product – including the genesis of the idea for Shopify Plus, and some product marketing lessons learned.

We also talk about MacGyvering, crazy startup ideas, and a ton of resources you can use for your own product marketing efforts.

Watch My Interview with Hana Abaza on Product Marketing Lessons Learned

 

Show Notes

Here are all the resources we talked about:

  1. 09:03 Jobs to be Done (JTBD) Framework | Framework
  2. 15:45 Product adoption tips
    Some of Hana’s presentation slides.
  3. 18:00 Partner Marketing
    How Shopify leveraged their partners to create content to influence organic search for a new product.
  4. 20:08 Marketing a product with no pricing on your website
    Is it harder or easier to market an enterprise product when you only have a demo request?
  5. 24:10 Who does product marketing well?
  6. 25:15 First Round Capital Interview with Joanna Lord
  7. 27:14 Intercom Product Marketing
  8. 30:13 MacGyvering
  9. 31:10 Who would Hana take to a deserted island?
    The Unpublished David Ogilvy.
  10. 33:50 Hana’s favourite dad joke
    What do you call cheese that isn’t yours? Nacho Cheese!

Cheers
Oli Gardner

Get back here on Monday where I’ll be showing you how to use Sticky Bars to craft really cool mobile user experiences.

Click Here For Original Source Of The Article

Ads by WOW Trk
"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali

About Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

21 Blogging Milestones on the Path to World Domination

It’s okay to admit it. That deep, dark secret you don’t want anyone to know. That thought which keeps you up night after night. You want… to rule the world! You want to dominate your industry and be the envy of all. You want the house in the Hamptons and the spoils that go with(...)

The post 21 Blogging Milestones on the Path to World Domination appeared first on Smart Blogger.

%d bloggers like this: