Advances in technology bring about a lot of buzz and excitement, but also a lot of anxiety. Case in point? Look what autocompleted when I entered “machines will” into a Google search bar:
Will robots replace us in our jobs? Will they be better at them? Will they convince us that they are conscious? Will they embody human qualities?
“I’m sorry Dave, I’m afraid I can’t do that.”
Digital marketers in particular may be wary of the rise of machines, as more of their jobs become reliant upon analytics and algorithm-based machine learning systems.
On the one hand, they help us work more efficiently and learn more about our target market than ever before.
On the other, listening blindly to what the data says can sometimes lead to marketing collateral devoid of any human emotion.
So are spreadsheets, data and machines friend or foe?
In Unbounce’s new e-magazine, The Split, we explore the world of machine learning, analytics and automation to answer the question: can creativity jive with data to create better marketing experiences?
A book about teams to help teams become more positive, united and connected. Worldwide bestseller — the author of The Energy Bus and The Power of Positive Leadership shares the proven principles and practices that build great teams - and provides pra... read more
If you will live like no one else, later you can live like no one else. Build up your money muscles with America's favorite finance coach. Okay, folks, do you want to turn those fat and flabby expenses into a well-toned budget? Do you want to transfo... read more
Vincent and his wife were stuck in dead end newspaper photography jobs, in debt, stressed, with a baby on the way while making $15 an hour. After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he... read more
An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerfu... read more
What if I said you could have your book up on Amazon and making money within 72 hours? (Assuming you’ve already written the book, of course.) Sounds a whole lot better than waiting months or even years to find an agent, get a book deal, and go to all the rigmarole of working with a(...)