Think NASA launches without solid preparation? Well, neither should your marketing team. Image via Shutterstock.
Quick show of hands: Who loves spending oodles of time and energy on a task, only to find out someone else has been working on the same thing?
What about when you casually scope a project only to realize halfway through that it’s going to require more time and resources than you originally thought?
No one again?
I’ll stop — y’all know what I’m getting at: proper preparation is key to getting a campaign shipped with minimal friction. This means filling out a detailed brief and scoping the project from start to finish.
Are you thinking, “Ugh, what if I don’t have a tried-and-true process? And now I have to make a brief from scratch — where am I going to find the time for that?” Well, fear not, my friends, we have just the thing for you.
It’s a complete multi-channel campaign launch kit, and it’s what we use at Unbounce for all our digital marketing campaigns.
A start-to-finish process for launching multi-channel campaigns, including how to define roles, determine your target market and messaging, identify the campaign’s objective, strategy, tactics and targets and get buy-in from stakeholders. Oh, and how to launch 🙂
Want to drive epic results and execute campaigns like a well-oiled machine?
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Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities.