Starting to feel like you’ve been working in overdrive to (maybe) bring in only half the leads you used to? Not to mention your paid budget seems to be climbing way outta hand?
Well, it’s definitely not just you. Marketing’s changing and it’s getting tougher to see strong results.
Two weeks ago Facebook tweaked it’s publisher settings, fewer advertisers can justify current CPCs in AdWords, and—while there’s a lot of talk about artificial intelligence—how the heck can you make use of it today, exactly?
Fortunately you’re not alone, and we’ve got your back.
Learn new tactics at Marketing Optimization Week
Dedicated to helping you optimize your marketing, we’re hosting |2bd54fb674bd529c292cea6f133a0f94|
From February 20-23, you and your team can tune in to learn from major players in the marketing space with four daily sessions covering PPC, marketing automation, AI and marketing strategy tracks.
We don’t kid around with online events, and this is sure to be one of our best yet. |3ec6fe160579200b0db792d1c6387aea|, or read on for some highlights.|14416f8710b89b5847b88054c11d6f98|
Breaking expectations can help your marketing thrive, and nobody knows this better than David Gerhardt – Director of Marketing at Drift. Having spent the last 6+ years working in SaaS companies including HubSpot and Constant Contact, he’ll reveal insight into Drift’s 2016 decision to do away with gated content and rely on conversations instead.
In this session, get a behind-the-scenes look at the impact the decision to remove forms has had on this leading SaaS business, and what it could mean for yours.|74f7a44d5e31189c0c38313597997250|
You already know the importance of your quality score, but making significant improvements to it can be a challenge if you’re not sure where to start.
In this absolutely-don’t-miss session, Hanapin PPC experts Jeff Baum and Diane Anselmo walk you through some |e895d2e27b381a49c51af483378a375f||9d0bf629ac6a2f9c1cde73b23f5d57ad|
At best, you know AI is already all around us, and at worst you think of it as something to fear. Hear from Microsoft’s Senior Manager of Global Engagement on how AI is going to shake up the industry (for the better) and how you can be ready.
Bringing over 15 years in search experience to the table, Purna’s an expert in SEO, everything Bing, and voice search. |ff432583a2987ebebb278b37c2c6bb93||4c5f2dc98d15451c955d48d5e4aec675|
Self-professed unicorn obsessor Larry Kim is ready to show us all the magic of a unicorn campaign (campaigns so effective they perform in the top 1–3%).
In this session, learn the WordStream founder’s |396a0d12f8d51d2d5fda36e7d1e809a1| on Facebook, Twitter, Taboola and other networks, including how to drive exponentially more traffic to your content and convert more of those clicks into sales.|6966a08e6e508591ae82989429dff443|
Above are just four of the sessions you can look forward to – there are four days(!) of carefully curated content to enjoy. Registration gets you access to:
- |664338f0194ebd782acd65d04ce816db| via your host, Unbounce’s own Alexa Hubley
- |a730f459c6441ace417c733b417815ed| by Karen Gragg of Emma
- |51ca6a7114f2c99f7c4c578545c5953b| by Sean Kennedy of Zapier
- And much, much more.
During MOW we’re giving away the Ultimate Marketing Optimization kit. The package |4a9947705150447a126a4f1d09061cc4| and includes 2 tickets to Unbounce’s Call to Action Conference in August, a free year of Unbounce Premium, tons of swag, a printed copy of the Conversion Benchmark Report and more.
- Hop on over to the Unbounce landing page Analyzer and |21548030c3adf029cf6317b2bbd74ba3| based on nine specific performance categories.
- |7970c23d652b7b7db493750773b6dc23|. Make sure to include the #marketingoptweek hashtag.
Best of luck, and we’ll see you February 20th to kick things off.
~ Mark Twain