Home / E-Marketing News / Leveraging Compelling Stories: How to draw out your value proposition from your company’s story

Leveraging Compelling Stories: How to draw out your value proposition from your company’s story

“Sometimes, when we get excited about the latest technology we can apply to a page or the most beautiful design, we miss the most important element — the soul of what we’re trying to talk about.”  Flint McGlaughlin, Managing Director and CEO, MECLABS Institute

As marketers, it’s only natural that we like professional-looking webpages with sleek designs, clever headlines, hero images, perfectly placed forms, clear CTAs … the list goes on.

And, yes, all of these elements are good for conversion rates (if done correctly). But, you have to remember that at the end of the day, marketing is simply a conversation with the people in your audience. It’s all about the message. Without a strong message, your images and copy don’t matter.

In this Quick Win Clinic, Flint McGlaughlin optimizes the homepage of organic winery Sedlescombe that, at first glance, looks relatively weak. However, McGlaughlin points out that while there are plenty of opportunities for improvement, the page has the most important element a homepage or company needs — a genuine story, a strong message.  From that story, you can build headlines and craft copy.

Watch the episode to get tips on how to leverage your company’s story to help you connect with your audience and boost conversion rates.

The post Leveraging Compelling Stories: How to draw out your value proposition from your company’s story appeared first on MarketingExperiments.

Click Here For Original Source Of The Article

Ads by WOW Trk
"Do, or do not. There is no 'try'."
~ Master Yoda

About Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

21 Blogging Milestones on the Path to World Domination

It’s okay to admit it. That deep, dark secret you don’t want anyone to know. That thought which keeps you up night after night. You want… to rule the world! You want to dominate your industry and be the envy of all. You want the house in the Hamptons and the spoils that go with(...)

The post 21 Blogging Milestones on the Path to World Domination appeared first on Smart Blogger.

%d bloggers like this: