If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the concepts of friction, anxiety, and value proposition.
But how do you take those concepts and build an effective test plan so you can start increasing your bottom line?
To help you with that, our team of amazing designers (shout out to Lauren, Charlie, Leah, James, and Chelsea) designed this infographic for you. Hope you find it useful.
by Brené Brown (Author, Narrator), Random House Audio (Publisher) (117) Buy new: $24.50$20.95
Number-one NEW YORK TIMES best seller
Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she's showing us how to put ... read more
#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s develope... read more
The instant New York Times bestsellerTiny Changes, Remarkable ResultsNo matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strateg... read more
by Samuel Chand (Author), Henry Arnold (Narrator), Thomas Nelson (Publisher) (251) Buy new: $21.67$19.95
Renowned leadership consultant Samuel R. Chand details the account of the construction of the Panama Canal and draws parallels between it and successful leadership methodology.
"More passion isn't the answer, and bigger dreams aren't always the sol... read more
The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.