If you’re entrenched in Conversion Rate Optimization, A/B testing, or have read articles before from MarketingExperiments or MECLABS, you’re probably been inundated with the concepts of friction, anxiety, and value proposition.
But how do you take those concepts and build an effective test plan so you can start increasing your bottom line?
To help you with that, our team of amazing designers (shout out to Lauren, Charlie, Leah, James, and Chelsea) designed this infographic for you. Hope you find it useful.
An insider's groundbreaking investigation of how the global elite's efforts to "change the world" preserve the status quo and obscure their role in causing the problems they later seek to solve.Former New York Times columnist Anand Giridharadas takes... read more
In this culmination of five decades of acclaimed studies in presidential history, Pulitzer Prize-winning author Doris Kearns Goodwin offers an illuminating exploration of the early development, growth, and exercise of leadership.Are leaders born or m... read more
A National Bestseller"Chilling…Reads like a West Coast version of All the President’s Men." —The New York Times Book ReviewThe full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by t... read more
This #1 New York Times best-selling guide to decluttering your home from Japanese cleaning consultant Marie Kondo takes readers step-by-step through her revolutionary KonMari Method for simplifying, organizing, and storing.Despite constant efforts to... read more
This year Google's got a need for speed. They've made pagespeed an official mobile ranking factor, and support the AMP (Accelerated Mobile Pages) project. See what this means for you, and how to start building faster pages.