Home / E-Marketing News / How to Think About Email Capture Forms Like a Customer

How to Think About Email Capture Forms Like a Customer

What keeps customers from filling out one of your email capture forms? Is it because they don’t believe you will deliver what you say? Is it because it’s too long? Too short?

In this clip from an in-person training session at 2016’s NIO Summit hosted by NextAfter at MECLABS, Austin McCraw talks about the two essential factors that we can influence to produce more leads through our capture forms.

The post How to Think About Email Capture Forms Like a Customer appeared first on MarketingExperiments.

Click Here For Original Source Of The Article

Ads by WOW Trk
"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson

About Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact

The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.

The post Low-Hanging Fruit for the Holiday Season: Four simple marketing changes with significant impact appeared first on MarketingExperiments.

css.php
%d bloggers like this: