Optimizing your AdWords account without direction is a bit like signing up at the gym without a personal trainer.
Sure, you’re probably making small, incremental gains, but you secretly know that things would be more efficient if you just had a little help.
If you want direction from someone who really knows what they’re doing, check out this infographic case study by digital marketing agency SMB Clix.
When they took over their client’s three-and-half-year-old Google AdWords campaign in January 2015, they uncovered many ways their budget was going to waste. So they gave the client’s account a little makeover.
And boy did they see resulting #gains: they increased PPC leads by more than 600% and decreased their cost per acquisition by more than 750%. Think your AdWords account could benefit from a new workout plan? This infographic could be your #swolemate.
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The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.