It’s not enough to just jump into social media because everyone else is doing it. Like my mother always said, “If you’re going to do something, you better do it right.”
While many brands are dominating social media marketing, others fall short. Not for lack of posting. Not for lack of dollars spent. But because they’re just not doing it right.
Fear not, though, for the folks at Socially Aware have made a supremely helpful infographic that not only identifies social media marketing trends, but also highlights where most companies fall short, and how they can do better.
Don’t be that company. Don’t let your social media dollars go to waste. And for goodness’ sake, don’t chew with your mouth open!
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Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities.