So it’s no surprise that we need a little help seeing our pages with new eyes: the eyes of the customer. For the past 20 years, MarketingExperiments has been researching why people say “yes” to a given offer.
What we’ve found through this research is that it’s often not what we, as marketers, think it is. Our self-interest always gets in the way of seeing why our customers want what we have to offer.
"Glory is fleeting, but obscurity is forever." ~ Napoleon Bonaparte
by Chris Voss (Author), Michael Kramer (Narrator), HarperAudio (Publisher) (1674) Buy new: $27.37$25.95
A former international hostage negotiator for the FBI offers a new field-tested approach to high-stakes negotiations - whether in the boardroom or at home.
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI... read more
by Brené Brown (Author, Narrator), Random House Audio (Publisher)Buy new: $24.50$21.44
In her number one New York Times best sellers, Brené Brown taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she's showing us how to... read more
Out of the Box Owl isn’t your average marketing book: Mary Shannon Moore has expertly crafted something that will forever change the way people build and expand their businesses by leveraging the power that social networking provides. After 12 years ... read more
by Garrett J. White (Author, Narrator), Next Century Publishing (Publisher) (561) Buy new: $6.95$5.95
Men are lost. Men are alone. Men are confused.
Men are desperately attempting to answer what appears to be a very simple question being asked by the women closest to them: What is wrong with you? Why don't you just be the man?
As much as I wanted to... read more
This year Google's got a need for speed. They've made pagespeed an official mobile ranking factor, and support the AMP (Accelerated Mobile Pages) project. See what this means for you, and how to start building faster pages.