So it’s no surprise that we need a little help seeing our pages with new eyes: the eyes of the customer. For the past 20 years, MarketingExperiments has been researching why people say “yes” to a given offer.
What we’ve found through this research is that it’s often not what we, as marketers, think it is. Our self-interest always gets in the way of seeing why our customers want what we have to offer.
"Glory is fleeting, but obscurity is forever." ~ Napoleon Bonaparte
by James Clear (Author, Narrator), Penguin Audio (Publisher) (277) Buy new: $21.00$17.95
The instant New York Times best-seller.
Tiny changes, remarkable results
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical st... read more
New York Times Bestseller What are the consequences if the people given control over our government have no idea how it works?
"The election happened," remembers Elizabeth Sherwood-Randall, then deputy secretary of the Department of Ener... read more
In this updated edition of the blockbuster best-selling leadership book that took America and the world by storm, two US Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful le... read more
The Ambitious Woman illustrates how ambitious women embody characteristics such as inspiration, empowerment, and motivation to help others accomplish their goals, and create win-win relationships in all areas of life. When you think of the word ‘a... read more
The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.