So it’s no surprise that we need a little help seeing our pages with new eyes: the eyes of the customer. For the past 20 years, MarketingExperiments has been researching why people say “yes” to a given offer.
What we’ve found through this research is that it’s often not what we, as marketers, think it is. Our self-interest always gets in the way of seeing why our customers want what we have to offer.
#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed... read more
by Charles Duhigg (Author), Mike Chamberlain (Narrator), Random House Audio (Publisher) (4627) Buy new: $28.00$23.95152 used & new from $23.95
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundament... read more
Kevin Horsley Broke a World Memory Record in 2013...And You're About to Learn How to Use His Memory Strategies to Learn Faster, Be More Productive and Achieve More SuccessWith over 100,000 copies sold, Unlimited Memory is a Wall Street Journal Best S... read more
Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of vi... read more
What if I said you could have your book up on Amazon and making money within 72 hours? (Assuming you’ve already written the book, of course.) Sounds a whole lot better than waiting months or even years to find an agent, get a book deal, and go to all the rigmarole of working with a(...)