Remember when you were a teenager and you wanted to get your [insert body part here] pierced because, “literally everyone is doing it”? And your mom was all, “Oh come on, [insert your first name here], would you jump off a bridge because everyone was doing it?”
Well, in most cases Mom was right. Trends are called trends for a reason: they come, they go and they might leave you with an undesirable extra hole in your head.
There is an exception, though: conversion rate optimization (a.k.a. CRO).
Everyone’s doing it — even the presidential candidates. And if you’re not doing it — or you’re not doing enough of it — you could be letting conversions, and thus sales, slip through your fingers and into the hands of your competitors.
So what’s a savvy marketer to do but trawl the internet for posts on “How to Conversion Rate Optimization”? (Please don’t search for that, it’s not English.)
Enter CRO Day.
What is it? CRO Day is a full day of online events for conversion-driven digital marketers. Events include five webinars, two panels, one Slack workshop, one AMA… and a five-second landing page Showdown.
When is it? Thursday, September 29, 2016.
Where is it? Your couch, your office, wherever you are most comfortable learning all things CRO. All Unbounce-hosted CRO Day events are 100% online.
What are the highlights?
- The Five-Second Showdown. Join 10 conversion experts and host Oli Gardner as they dissect and improve CRO Day attendees’ landing pages based on the ol’ five-second test.
- An epic panel discussion featuring Joanna Wiebe, Joel Klettke and Kira Hug. The topic? How to Write Killer Copy Without Being Shady.
- Some of your most burning CRO questions answered, like “I have all this data, but what do I do with it?” and “How can I get more conversions out of your traffic?”
- Community events! If you’d like to host a webinar or in-person event to celebrate CRO Day or if you want to join in on an existing event, check out our Community Events Agenda on Inbound.Org
Don’t miss out on the online digital marketing event of the year. Register today!
~ Mark Twain