Most businesses, though, have a much — how shall I say it — slimmer marketing budget. And squeezing as much as possible out of that budget is paramount to their success.
Sounds like a lot of pressure, no? And with so many options to get your business out there (social, direct mail, radio ads and more), it’s hard to know where to allocate funds to get the best return on investment.
Well, we’ve got two words for you: Google Adwords.
Combined with dedicated landing pages, Google Adwords can significantly improve your ROI. And we’ve got a handy dandy infographic from SMBclix to show you why you should be using Google Adwords. If not to better your ROI, then at least to give Procter & Gamble a run for its money.
A National Besteller"Chilling…Reads like a West Coast version of All the President’s Men." —The New York Times Book ReviewThe full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by th... read more
by Allen Gannett (Author, Narrator), Random House Audio (Publisher) (164) Buy new: $24.50$20.95
Big data entrepreneur Allen Gannett overturns the mythology around creative genius and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of ge... read more
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs lit... read more
When Sports Illustrated declared on the cover of a June 2014 issue that the Houston Astros would win the World Series in 2017, people thought Ben Reiter, the article’s author, was crazy. The Astros were the worst baseball team in half a century, but ... read more
How exactly is Google interpreting search queries in 2018? And what about the risks of the "no click" search? Today we chat with SEO experts Rob Bucci and Cyrus Shepard about local targeting, featured snippets, and more.