Home / E-Marketing News / Form Optimization: The importance of communicating value before making the “ask”

Form Optimization: The importance of communicating value before making the “ask”

If you want to maximize your revenue, it’s not enough to optimize your landing page; you should ensure form pages reinforce your value proposition, minimize unnecessary friction and alleviate customer anxiety.

Pay attention to your PPC ad links. Do they send prospects to your landing page or directly to your form page? If the latter is the case, your bounce rate may be high simply because visitors have too many unanswered questions — questions you addressed on your main page but neglected to answer on your form page.

In short, you can’t send them to the “ask” page until you have communicated the value you are offering. Remember, the marketer’s goal is not simplicity; the marketer’s goal is clarity.

|fe01cd0f63d6d134be01411a2efe858f|

— Flint McGlaughlin, Managing Director and CEO, MECLABS Institute

In this Quick Win Clinic, Flint McGlaughlin looks at a form page on Home Warranty Reviews website from the visitor’s viewpoint — and is left confused. Watch the video to get tips on how to see a webpage through the eyes of the customer and increase your sales.

The post Form Optimization: The importance of communicating value before making the “ask” appeared first on MarketingExperiments.

Click Here For Original Source Of The Article

Ads by WOW Trk
"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson

About Henry Lake

Over 21 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

Kindle Publishing for Beginners: How to Make Your First $1,000 on Amazon

What if I said you could have your book up on Amazon and making money within 72 hours? (Assuming you’ve already written the book, of course.) Sounds a whole lot better than waiting months or even years to find an agent, get a book deal, and go to all the rigmarole of working with a(...)

The post Kindle Publishing for Beginners: How to Make Your First $1,000 on Amazon appeared first on Smart Blogger.

css.php
%d bloggers like this: