Home/E-Marketing News/Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer engagement
Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer engagement
Henry Lake September 6, 2016E-Marketing NewsComments Off on Expert Interview: How Humana uses Voice of Customer data and Creates “Super Tests” to drive customer engagement451 Views
Mike Loveridge is the Head of Digital Conversion Optimization at Humana. In his position, he has conducted more than 300 tests, and achieved a 70%+ win rate. No matter how you slice it, he is an expert in the field of conversion rate optimization.
Back in February, Courtney Eckerle, Managing Editor, MarketingSherpa sat down with Loveridge at the MarketingSherpa Summit in Las Vegas to talk about Humana’s testing and optimization practices.
In this short interview, Loveridge discusses the benefits of Voice of Customer data, and how Humana creates “Super Tests” by testing the component parts of webpages before doing a radical redesign.
New York Times Bestseller What are the consequences if the people given control over our government have no idea how it works?
"The election happened," remembers Elizabeth Sherwood-Randall, then deputy secretary of the Department of Ener... read more
by James Clear (Author, Narrator), Penguin Audio (Publisher) (277) Buy new: $21.00$17.95
The instant New York Times best-seller.
Tiny changes, remarkable results
No matter your goals, Atomic Habits offers a proven framework for improving - every day. James Clear, one of the world's leading experts on habit formation, reveals practical st... read more
MAGNETIC MARKETING® is a radical,dramatically different sea-change in the way new customers,clients, patients or prospects are attracted and in the wayproducts, services, businesses and practices are advertised.It is a “change movement” that has esta... read more
#1 New York Times Bestseller “Significant...The book is both instructive and surprisingly moving.” —The New York Times Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s develope... read more
The goal of optimization is not to make changes to a page but to make changes in the mind of the customer. Here are some simple ways you can shift from communicating company logic to customer logic and optimize the thought sequence of your offer.