Since the beginning of humankind, philosophers and laypeople alike have pondered the meaning of life. But what I really want to know is: Should copy be clear, clever or concise?
It’s the age-old copywriting question. Sure clever may get you a laugh, a giggle, a chortle, a chuckle… even a guffaw — but if it’s not clear, then does it even matter?
Now I’m not trying to ruffle any feathers. I’m no copywriting expert, so my lowly opinion on the matter is next to irrelevant. But a few months ago Unbounce hosted an event (cough — Call to Action Conference — cough) featuring a ton of talented copywriters, so we asked them for their opinion. And we filmed it.
Check it out.
So what do you think? Do you agree with the experts? Let us know in the comments below — we’d love to hear from you!
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Read on for key CRO tips based on insights from your peers, including links to deeper exploration of the topics so you can invest summer downtime in building up your capacity and your site’s capabilities.