Home / E-Marketing News / Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]

Expert Copywriters Take On the Age-Old Question: Clear or Clever? [VIDEO]

arm wrestling
Image by Ryan McGuire via Gratisography.

Since the beginning of humankind, philosophers and laypeople alike have pondered the meaning of life. But what I really want to know is: Should copy be clear, clever or concise?

It’s the age-old copywriting question. Sure clever may get you a laugh, a giggle, a chortle, a chuckle… even a guffaw — but if it’s not clear, then does it even matter?

Now I’m not trying to ruffle any feathers. I’m no copywriting expert, so my lowly opinion on the matter is next to irrelevant. But a few months ago Unbounce hosted an event (coughCall to Action Conferencecough) featuring a ton of talented copywriters, so we asked them for their opinion. And we filmed it.

Check it out.

So what do you think? Do you agree with the experts? Let us know in the comments below — we’d love to hear from you!

unbounce-blog-cta-ebook

Click Here For Original Source Of The Article

Ads by WOW Trk
"Patriot: the person who can holler the loudest without knowing what he is hollering about."
~ Mark Twain

About Henry Lake

Over 16 years of Internet Marketing experience with focus on list building. Enjoy sharing ideas with other marketers.

Check Also

“There Aren’t Enough Qualified Women Speakers” and Other Garbage Excuses for Why Your Marketing Event Isn’t Gender Diverse

When I ran Unbounce’s first-ever Call to Action Conference, I invited four women to speak, two of which spoke on a panel. The other seven were — you guessed it — white males. My reason? “There aren’t enough qualified female speakers.” I've come a long way since then (as has Unbounce), and this year we're welcoming 10 extraordinary women (and 10 exceptional men) to the stage. Want to know how we did it? Check out these actionable steps you can take to ensure your next event is safe and gender diverse.

css.php